Lynne Ellyn, senior vice president and CIO at DTE Energy, doesn't mince words when she talks about the complexity and diversification of one of the largest energy companies in the U.S. With revenues of $9 billion, DTE Energy owns Detroit Edison, an electric utility with 2.2 million customers; and Michigan Consolidated Gas Co., a natural gas utility with 1.3 million customers. The company's non-utility businesses fall into four categories: power and industrial projects, unconventional gas production, coal and gas, and energy trading.
Ellyn oversees IT strategy, development, and operations for all of the DTE Energy companies. She also serves as a corporate officer and member of DTE Energy's Executive Committee.
Beginning her career as a programmer, Ellyn has been consistently recognized as an exceptional business and IT leader. In 2007, Baseline named her as one of the top 100 CIOs, and Computerworld awarded her one of the Premier 100 IT Leaders in 2005.
Enterpriseleadership.org recently sat down with Lynne Ellen to discuss how she IT creates value for an organization with both regulated and non-regulated business segments. Here's what she has to say:
EL: Can you give me an overview of your responsibilities and the structure of your IT organization?
LE: I'm responsible for all IT functions among our various companies. We have two large regulated utilities, and a number of non-regulated energy businesses. We're very diversified, which is important to understand. We have everything from a regulated gas utility to a non-regulated energy trading, as well as a business that does non-conventional gas exploration and rail services. We're a complex company.
About 1,000 people report to me. IT has a centralized, but federated structure. Information officers who report to me also have a dotted line to a business unit. They are the account managers or the major representatives who sit in the staff meetings for the various business lines and broker all of the services that we provide. This model has been working extremely well for us. It keeps us online for the enterprise issues, and, at the same time, it keeps us focused on the local issues of the various and diverse businesses. This model helps us to live in the paradox between local issues and enterprise issues.
EL: What is the company's operating model?
LE: The enterprise strategy for the company consists of a balanced strategy between regulated and non-regulated businesses. We try to keep a percentage of the business being in the growth part of the business and a larger percentage being in the regulated side. More recently, we've actually pulled off some of our growth businesses. We create them, help them to grow up, then monetize them, and reinvest in some other growth strategy energy business.
Our strong core foundation of the company has been in the gas and electric company that services Southeastern Michigan. That's a regulated strategy. It's a highly political type of business of interest to the state and the regulators. That's a good part of our business. On the other side of the business, we're interested in growth, niche energy markets and eventually harvesting that growth by monetizing those businesses as they reach a certain level.
EL: How does our enterprise architecture align with the company's operating model?
LE: To bring together all of the different kinds of financial models in the company, we went through a large process to consolidate all of that on SAP. Another big piece of the business focuses on how we run plants and operational areas. We consolidated them into a product now owned by IBM called Maximo. We put two large things together to underline the normal flow of information from work to financial accounting.
EL: What specific technology platforms have you standardized on?
LE: When you look at desktops, we're consolidated around Dell PCs, Citrix servers, and Wyse thin client devices. People connect to the network through either a PC or a thin client. We're moving more aggressively toward thin client devices because of the better cost ratio. At the server end, we largely have IBM servers. We also have HP, Dell, and some of our legacy on Sun. We don't have mainframes any more.
EL: What is the status of the automated metering system?
LE: We're early in the process (working our way through the vendor selection process and pilots) for an automated metering infrastructure. That's a very critical utility-specify strategy. It's an irrelevant strategy for the non-regulated businesses.
EL: Given the nature of the business, how do you go about deciding what business process improvements you make?
LE: At the enterprise level, we have just completed a huge business process reengineering around finance, accounting, supply chain management, work management, and HR. These processes cut across every single entity. They are common corporate processes carried out on common platforms. We need at that level to optimize the enterprise, not to optimize each individual unit. At the individual unit, at a business process reengineering level, we'll look at what is necessary in order to optimize that particular business unit, and then those business units would fund those business-specific activities. If we're going to refresh the software and hardware architecture for energy trading, then we'll look for funding by energy trading. We'd approach that process engineering within the context of that business. That's part of our governance model.
EL: How does your governance model work at the corporate level to begin that process?
LE: For things of corporate interest, we have a steering function composed of the senior vice presidents and vice presidents. We'd be making those decisions collaboratively. For an investment in security or document management, I would in the past put together a business case and take it to the executive committee, which includes the president and the CFO. I sit on the executive committee. At a senior leadership level an investment like that would go through the corporate capital funding process, just like an investment in a plant. The corporate governance model would be in operation for any corporate or enterprise sort of project. The governance model allows for the heads of business units to make the decision of what they would be funding in order to meet their business objectives. This process fits very nicely with my own model that the business decides what gets done. IT, for IT activities, decides what is the most effective way to do that. IT decides how and the business units decide what gets done. Together we deliver those results for their business.
EL: How are you building the next generation enterprise?
LE: I read this term and various people's definition of it. We haven't stated a strategy moving to the next generation enterprise. Instead, we've looked at the need for the business, to be both in control and to be responsive to what, for us, is an intention to be dynamic in our businesses, especially the way we go about doing things.
You can use many ways to get to the same intersection. May be the intersection is this thing people are labeling the next generation enterprise. The way we're going about that is to look very specifically at the need of the corporation to be flexible, to be agile, to be in control, and to be interconnected and collaborative for corporate issues. From that, we're engineering our activities to meet those goals.
EL: Is speed, the ability to execute on things, something you have to improve upon?
LE: We are working on that issue in a variety of ways. Our business always faces a challenge it comes to large and complex things, like a new automated meter reading system, a rollout of a totally SCADA infrastructure, or the rollout of something like SAP across 100 legal entities. Speed is a relative issue in that case. Those aren't projects one can rush through. However, we have at any one time 50 to 75 projects going on. Only a few of them have that type of magnitude.
At the level of local projects, medium size projects, we've deployed a very, agile and collaborative process that is really quite speedy. Unfortunately, it has created one slight problem. Once business units experience the agile method, they start asking why everything can't be like that. So again, we need to achieve some balance between things that have local importance and things that have enterprise importance.
EL: Where is the company with renewable energy initiatives and what is IT doing to be green?
LE: Our company has many renewal energy initiatives. We recently rolled out something called GreenCurrents current where our electric customers can elect some part of their utility bill to go to renewable energy sources. The corporation is working on aggressive strategies in that regard. In IT, we've been on a multi-year journey of virtualizing our data centers and only doing business with hardware providers where they recover and recycle the components. We had been on that path within IT for the green data center for a couple of years. Our industry has a ways to go in this area. I would put our results up against anybody's so far.
EL: What do you get from your relationship with the Cutter Consortium?
LE: It has been a great relationship because Cutter has a consortium list of who's who in IT consulting. I also write for Cutter. I can call any of these people and essentially get free advice or a free perspective. I also like participating in the trends council via monthly calls about the articles we plan to write. We get together a couple of days a year. Interacting directly with the likes of Rob Austin and Ken Orr has been great. CIOs have many industry research sources to select from, whether it's the Conference Board or the Gartner Group. Every time I compare what everyone else might offer to me, I have some flavor of that in dealing with Cutter.
Author: Elizabeth M. Ferrarini - She is a technology writer from Boston, Massachusetts. Reach her at elizabethferrarini@yahoo.com.



