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June 2008

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If you ask a global CIO like Gary Cantrell of Textron to name you one of his goals for 2008, he'll tell you he wants his IT organization to become more agile. No one knows more about what Cantrell is trying to do than Michael Hugos.  Up until 2006, Hugos was the corporate CIO at Network Services Company, an $8 billion cooperative distributor of janitorial products and disposable food services items. He received a CIO magazine 100 Award in both 2003 and 2005 for improving the agility of Network Services' supply chain initiatives. He also received an InformationWeek 500 award in 2005 for innovative use of an IT wholesale distribution system.

 

Hugos now sports the titles of business agility mentor and CIO-at-large to several companies. He also writes books about supply chain management and business agility. The second edition of Essentials of Supply Chain has become the top selling book in its class on amazon.com. He recently published The Great Innovation Since the Assembly Line -- Powerful Strategies for Business Agility. In addition to writing books, Hugos often writes about agility in his Computerworld column and on his CIO magazine blog. He also conducts workshops on what he calls the 30-Day Blitz to becoming agile.

 

enterpriseleadership.org recently sat down with Michael Hugos to get a better understanding of business agility and IT agility.  Here's what he had to say:

 

EL: What exactly is agility and why what does it  offer an organization?

 

MH: Agility applies to a wider range of activities. Just as lean manufacturing advocates using easily reconfigured machines in flexible production sequences, agile methods advise the use of short and iterative development cycles for rapid response to changing conditions and customer demands. Agility also places a greater focus on customer satisfaction rather than internal operating efficiency.

 

EL: Can you explain what it  means for an organization to be lean and what is the relationship between lean  and agile?

MH: Lean grew out of the popular manufacturing principles in the Toyota Production System and Just-in-Time manufacturing process. It emphasizes two things: the elimination of non-value added activities that customers don’t pay you for, and the elimination of wait times where products or work in progress accumulates and waits. These ideas relate mostly to manufacturing or supply chain processes. However, lean also advocates ideas that overlap a lot with agility. For example, a rapid response to changing customer demands can occur through using appropriately sized and easily reconfigured machines, and placing those machines in flexible production sequences that can change quickly as situations change. These are very much agile ideas. 

 

EL: Apparently,  supply chain experts have merged lean and agility to create leagility.  What's  the story behind this term?

MH: Leagility applies mostly to the operations of lean and agile supply chains. We can discuss these concepts well enough with the words lean and agile. By making up a new word like leagility, you create more confusion in the discussion.

EL: What are some  of the characteristics of companies that are either agile or lean and agile?

 

MH: Lean and agile companies display a handful of key characteristics. The most important characteristics include decentralized decision making procedures, and individuals and autonomous operating units that are empowered to decide and to act on their own initiative. At lean and agile companies, senior management makes the goals clear to everyone, and trains and trusts employee to do the right things to accomplish those goals.

 

These characteristics have become necessary for agility. Why! We live in a world where things change quickly. People at the scene of the action need to assess events and act quickly in order to be agile. If they're required to pass information up the chain of command and wait for orders before they can act, they won't respond effectively because situations will change while they are waiting for orders. Opportunities will disappear. People will become frustrated and passive. This scenario creates the inertia and lethargic behavior that bureaucracies are so famous for.

 

EL: Can you provide  an example of an organization that has done a super job of becoming both lean  and agile?

 

MH: The United States Marine has done a good job of becoming both a lean and an agile organization. Its basic tactical unit consists of the 20 to 40 person autonomous platoon. Specific platoons of infantry, artillery, and armor become task forces to handle specific assignments. The commander issues mission orders which spell out what the platoon must do to accomplish its assignment. The senior commander doesn't tell people how to do their jobs. People closest to the scene have been trained and are trusted to figure out how to do what the commander wants, without asking permission before they act.

 

I'll admit business isn't war. Business creates opportunities; war destroys. You can learn many lessons for business by analyzing successful military operations. I've learned a lot about agility from reading U.S. Marine Corps' 110-page book called Warfighting. Everyone from the Commandant of the Marines to the newest recruit has to read and live by this book.

 

EL: When it comes to  agility, what company has a lot in common with the U.S. Marine  Corps?

 

MH: Both Whole Foods Market and the US Marines -- two very successful organizations -- use very similar operating models. They both consist of small, autonomous operating units, empowered to act on their own initiative. Senior management in both organizations says what they want but does not micromanage. Instead, they train and trust their people to figure out how to do their jobs. These two organizations come from very different lines of business and very different world philosophies.  Because they have both independently arrived at similar operating models, you can easily conclude that there some universal truths about agility and the way effective agile organizations operate.

 

EL: What are some of  the hurdles an IT organization has to overcome if it wants to improve its  agility?

 

MH: It needs to overcome three big interconnected and self-reinforcing hurdles, which are tough to break down. These hurdles include the tendency to use bureaucratic organization structures and operating procedures; the tendency to engage in long development cycles that last between 18 to -36 months, and the tendency to design and build very complex systems.

 

For centuries, people have used the bureaucratic operating model. Most companies today use this model, not just IT departments. Bureaucracies work well in situations which don't change that much. They can handle lots of details and complexity, and produce predictable results. Problems arise when we try to use the bureaucratic operating model to deal with situations that change all the time. The rapid pace of change can easily overwhelm these bureaucracies. They react by trying to slow things down. They become even more rigid and intransigent. IT and business must cope with rapid change. The rigid bureaucratic behavior of many IT groups really drives business people nuts. IT needs to adopt a decentralized and flexible operating model.

 

EL: What are some of the  programs with long system development?

 

MH: Traditionally people have the tendency to engage in long system development. Long development cycles work when things don’t change much, but they don’t work well in high change environments. The bureaucratic process don't respond very well to change, especially for the waterfall approach of collecting requirements, creating system specifications and then implementing the system. People first spend three to six months analyzing situations and collecting requirements. They next spend another 12 to 24 months developing systems or selecting and implementing packaged solutions.

 

During this time, significant changes will occur, and business people will want to come back and alter the system requirements to reflect the changes. This process starts up a whole dysfunctional cycle of behavior where bureaucratic IT project organizations resist the change requests, business people resent being put off, and nobody is happy. Because business people have a lot of political power and influence, IT usually gets the blame for whatever happens. IT needs to be able to get things done in shorter periods to respond well to change.

 

EL: So how do you deal  with the complexity hurdle?

 

MH: Because we organize ourselves in hierarchical bureaucracies, we then use bureaucratic procedures to do analysis and requirements gathering. We spend months analyzing things. And the more we analyze things, the more complexity we find, the more complexity we build into the specifications for the system we're developing. We become overwhelmed and intimidated by the apparent complexity. We attempt to design systems that can handle every eventuality, no matter how rarely it may occur. This practice leads to specifications for a very complex system, which you can't build on time or on budget. We need to work in shorter development cycles and deliver working systems that address the most pressing problems first, instead of trying to solve all problems at the same time.

 

EL: You say that an agile  organization is one with a network organization. Can you briefly explain?

 

MH: Agile organizations have a network organizational structure. It provides the best way for autonomous operating units to act quickly on their own initiative, to coordinate their activities with each other, and to deliver benefits for the entire organization. Network organization structures can make best use of an agile operating dynamic.

 

Traditional pyramid shaped hierarchies just move too slowly. They restrict decision making to those at the top of the pyramid. Since those people are several levels removed from the action, it takes them a while to analyze the reports they get and understand what is happening and then issue their orders. Merely putting in expensive business intelligence and reporting systems does not shorten the decision cycle enough or make the decisions that are made much more effective. Since the people who have to carry out the decisions where not involved in making them, people often make a half-hearted attempt to carry them out. To counter this tendency senior management often indulges in micromanagement of lower levels which only reinforces the dynamic because people have no initiative to think for themselves and are reduced to merely following orders.

 

EL: Many CIOs use metrics from scorecards, such as the Balanced Scorecard, to evaluate the effectiveness of IT process. What criteria (such as number of projects done on time, or number of projects done on budget) does an agile IT organization measure?

 

MH: As CIO at Network Services Company, I developed a suite of e-business and supply chain systems that we developed and iteratively enhanced for several years. The project office produced a simple set of weekly reports and scorecards that enabled me, as well as everyone else in the company, to track progress on projects and our performance against budgets. I needed to know how projects were doing as they progressed. I needed to see early on if problems had developed so I could get involved when necessary. Reporting should enable effective intervention and mid-course correction, not just keep score.  You shouldn't measure things, such as the number of projects done on budget, if they don't have any value to the business people who use the systems.

 

Author: Elizabeth M. Ferrarini - She is a technology writer  from Boston, Massachusetts. Reach her at elizabethferrarini@yahoo.com.

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Bill George, currently a management professor at Harvard Business School, has spent the past decade researching and writing about the authentic approach to leadership. It's about understanding your motivations, orienting your moral compass, building your support team, empowering others to lead, and staying grounded by integrating all aspects of your life.

 

George has the right credentials to write as an authority of authentic leadership. Inspired by Medtronic's mission to restore people to full health, George joined the company in 1989 as president and COO. He became CEO in 1991. Under his 10-year leadership, Medtronic's market capitalization grew from $1.1 billion to $65 billion. In 2003, he wrote the best-selling book, Authentic Leadership - Rediscovering the Secrets of Creating Lasting Value. He followed this book in 2007 with True North: Discovering Your Authentic Leadership, which includes vignettes of executives who demonstrate an authentic leadership style.

 

George is on the board of Novartis, Goldman Sachs, and ExxonMobil. His articles have appeared in the Harvard Business Review and U.S. News and World Report, and many other business publications.

 

Enterpriseleadership recently sat down with Professor George to discuss what it takes to be an authentic leader, who are and who aren't examples of authentic leaders, and what challenges a CIO faces in becoming an authentic leader, and how governance must change to support sustainable innovation.

 

EL. What were your  criteria for the executives profiled in True North?

 

BG. The idea for the research came out of Authentic Leadership where many people wanted to know how to become an authentic leader. We interviewed 125 leaders who we felt were authentic and successful. Measuring authenticity is hard to do. We want back over the interviews and measured our qualitative judgment of their authenticity. Part of our criteria looked at people in all age groups. We had a minimum of 15 people per decade, ranging from more than 20 on up to more than 70. We wanted to get the age dispersion to see what, if any, differences existed between the emerging generation and the older generation.

 

EL.  Did you look quantitatively at what type of success some of the authentic  leaders profiled in the book had?

 

BG. To do quantitative research, you need to look at things over a long period. For example, some people asked why we used Jeff Immel, CEO of General Electric, when the company's stock hasn't gone anywhere. He's looking at long-term restructuring.  He's doing a good job. 

EL. Is values-based leadership the same as authentic  leadership?

 

BG. Authentic leadership encompasses values-based leadership. Authentic leadership goes beyond that, but it certainly requires values-based leadership, especially a sense of purpose, an ability to lead with the heart, which includes having a passion for the work you do, having the courage to make tough calls, being able to build long-term relationships that get the best out of other people, and having empathy for your employees.

 

EL. Some companies, like Oracle, have had a high turnover in executive talent. What would you say about the leadership style of a CEO who runs a company where this is happening?

 

BG. These executives would be at the opposite end of the spectrum of what we're describing as authentic leaders. These leaders can be aggressive and manipulative. Oracle has had good people, such as Ray Lane, building the company. Oracle has grown by aggressively acquiring companies, such as PeopleSoft and Seibel Systems.

 

EL. Jack Welch, the well-respected CEO of General Electric, supposedly has a tough personality.  Would you say he is an authentic leader?

 

BG. He's right in the middle. He did some fantastic things at GE. He transformed GE in a way that the leaders of parallel companies, such as Westinghouse, Seimens, and Phillips, were unable to do. You have to admire what he did. He has a very rough style, but he has the ability to get the best out of people. He makes people feel like he really cares about having them perform. In the end, his on-the-job values are very sound. He made tough calls about removing some people whose ethnics were questionable.

 

EL.  Is Steve Jobs, CEO of Apple, an example of an authentic  leader?

 

BG. He's a very difficult case. He has learned from his crucible.  It's obvious that he never had formal training in leadership or management. He had a failed marriage with John Sculley. Jobs went off and formed another company, and he's very well with it.  Now he has come back to Apple where he's doing amazing things. He's a good fit for the Apple culture. He, however still has an arrogant streak. On the other hand, Jobs is an incredible innovative leader who transformed a company with no marketing. Look at what he has done with the Ipod, with the iMac, and now with the Iphone. This country needs people who can innovate and create new things.  He has shown sustainability in creating innovations. Most people are like a one trick pony which can't come up with another exciting product.

 

EL. Where  does Carly Fiorina, the former CEO of Hewlett-Packard rank on the authentic  leadership scale?

 

BG. For 40 years now, HP has been my role model for how you run a company. HP became the role model for companies such as Medtronic and others. HP put her in the wrong position. Lew Platt, her predecessor, used to fly commercial, and Dave Packard drove an old car to work. These people used to hang out in the cafeteria. She brought an elitist style, which didn't fair well with employees. She focused a lot of time outside the company. She lost the hearts and minds of the engineers who are the real innovators. Other innovators, such as Bill Gates, stay close to their creative people all the time. She would have been better off staying at AT&T. The bottom line is that she didn't connect in the Silicon Valley, highly creative culture. Mark Hurd has come in and connected, and, as a result, turned HP around very quickly. I wouldn't say she's authentic. She seems to be more focused on the external world.

 

EL. Can you give an example of a CEO who is an authentic leader and describe what this person has done to create an authentic organization?

 

BG. Authentic leaders have to be very consistent and true to the roots of that organization.  Take a man like IBM's Sam Palmisano. He has taken IBM right back to its roots in the very best sense. He is also moving IBM forward into the future. He has put in an amazing program in place called Leading by Values. It had a 72-hour online jam for 350 people.  Everyone said what values the company ought to have.  The values aren't unique, but the commitment is. He was taking it from a task-oriented organization to a true values-centered organization. His philosophy is that we have to act as one organization all around the world.  This down-to-earth guy has really achieved this. He has come up from the ranks at IBM, working in just about every aspect of the company. He spends a lot of time with the engineers just tracking their innovations. He is very passionate about going into emerging markets.

 

EL. As the former CEO of Medtronic, you know that CIOs have to balance the interests of IT with those of the business units. What challenge does this place on CIOs who want to find their authentic leadership?

 

BG. This is a huge challenge for some CIOs. About a decade, ago many CIOs were spending too much time trying to build their own empires. The emergent CIOs and CEOs really understand how to use information as a strategic weapon to better their business. Take Dick Kovacevich, CEO at Wells Fargo. He has been the most successful banker for 20 years.  He went away from all of the commercial banks using IT to cut costs and to take people out. He, instead, said we want to use it to make our front-line people more effective so they can better service customers with all of the bank's offerings. He saw the opportunity to have all of the customer profiles online. He did it very well. On the other hand, CitiGroup, a larger bank, never could ever do this. You can't even figure out how to get the status of your credit card.

EL. You co-authored a book called, Mastering Global Corporate Governance. If a company wants to improve its sustainable innovation initiatives, how should it modify its governance model?

 

BG. Boards of directors have been asleep. They need to get engaged in the important elements of the business. The governance model is to focus first on leadership succession and second, to look at how well employees focused are on handling customers.  They need to look at the numbers third and then all of the other formalities.

 

The boards I'm on do an outstanding job of that, but I lot of boards haven't. The Target board focuses heavily on the needs of consumers. This board which has four women reflects the needs of its key consumers, namely women. The Target board has always been asking tough questions: How well have we been serving the Hispanic market? Are we meeting the needs of young people? Do we use IT effectively so that our merchandise is fast flowing and we can turn it over quickly? If you look at the results, you'll see how well Target has used it IT systems.

EL. How would you rate the leadership styles of most CEO  of Fortune 1000 companies? Are they authentic leaders?

 

BG. A big change is taking place today among CEOs. My generation, people who are in their late 50's and 60's, didn't do a good job. I call these the pre-Enron CEOs. They focused too much on the trying to meet the short-term needs of the stock market. As a result, they destroyed many great corporations.  I'm speaking of the old AT&T, the old Sears Roebuck, and the old General Motors. These were once great corporations. They are virtually out of business or hanging on for dear life. Their CEOs weren't authentic. They weren't corrupt people, like Enron or WorldCom.  They didn't really build their companies for the long term. You can see this in the pharmaceutical industry. Great companies, such as Bristol Myers Squibb, have lost their position.

 

Today's CEOs are very different. They know they have to meet the short-term needs. However, they're trying to build organizations for the long term. For example, Anne Mulcahy has brought Xerox back from the brink of bankruptcy. The same goes for Andrea Jung at Avon. These are examples of outstanding CEOs. A.G. Lafley's predecessor at Procter & Gamble turned the company against it culture. Lafley has created an incredible corporation. There is a whole generation of very authentic CEOs, including some very young ones.

 

EL. How have governance models in Fortune 1000  companies changed?

 

BG. They are changing, but there is too much emphasis on regulations, such as Sarbanes Oxley. These are your ministerial duties. Boards aren't changing fast enough. Worrying about today's leadership and tomorrow's leadership should rank number one of their list. They aren't doing that. They aren't engaged enough and knowing who the people coming alone are. They're more concerned about who would replace the CEO if he/she were hit by a bus. They get into a panic and have to go outside the organization to recruit. The chief operating office should be thinking about leadership succession. If the COO isn't doing it, then the board has to insist on it. Everyone needs to get to know the candidates by seeing them off site, or seeing them on the job. Jack Welch did this very well. He suggested that the board go visit Jeff Immel on site when he was running GE Medical Systems. Boards that do their job get really engaged with who the leadership is.

 

I'm on the board of Goldman Sachs. When Hank Paulson, the former CEO, decided to become Secretary of the U.S. Treasury, we moved faster than we anticipated. Fortunately, Lloyd Blankfein had been groomed. We knew him very well. We also knew the people coming up behind him.

 

Resources

Authentic  Leadership Book Review
PBS Interview With Bill  George
True North Web  Site
Strategy  + Business Interview with Bill George

 

Author: Elizabeth M. Ferrarini - She is a technology writer  from Boston, Massachusetts. Reach her at elizabethferrarini@yahoo.com.

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530 Views 0 Comments 0 References Permalink Tags: article, business_technology_management, corporate_culture, it_management, leadership

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Scott Griffin enjoyed every minute of his 28-year career at The Boeing Company, the world's leading aerospace company with capabilities in both commercial jetliners and military aircraft. From 1999 until he retired in June 2007, Griffin was the global CIO and vice president of Boeing IT.  His responsibilities included overseeing a staff of more than 5,000 people, and spearheading all of the IT strategy, systems, infrastructure, and architecture, The collaboration between his team and Boeing engineers around the world played an integral part in the design and the manufacture of the first Boeing's 787 Dreamliner.  In fact, a chapter in Evan Rosen's book, the Culture of Collaboration, chronicles Griffin's real-time interactions with other Boeing executives.

 

While Griffin retired from Boeing, he has no desire to retire from IT. In fact, he is pursuing a master's degree program in not-for-profit leadership at Seattle University.  He plans to start a not-for-profit company to do pro bono IT strategy consulting for other not-for-profit organizations.  He has served on the board of the Greater Seattle Chamber of Commerce, and the Chicago Shakespeare Theater.

 

Recently, enterpriseleadership.org sat down with Scott Griffin to discuss his IT career at Boeing and his plans for the future. Here's what he had to say.

 

EL. When you talk to MBA students about IT, what leadership  qualities to your emphasize to them?

 

SG. I have a regular presentation about preparing MBA students to run organizations and to understand the power of IT to transform a business model. You can use a cookie cutter to stamp out CIOs who understand technology. They need to know how IT works and how to talk to business leaders about things that are important to the business.  That's number one. It made me successful at Boeing.

 

EL. How do  you acquire the skills that made you successful in your long career at  Boeing?

 

SG. I had three careers at Boeing. When I worked in customer service, we moved from paper to electronic media. Today Boeing delivers digital content to airlines around the world every day, as well as to the U.S. military. My second career was in avionics where I worked on classified software. When I joined the IT department, my third career, I understood the business process, the IT systems, and the data. I had the great fortune to be a business leader before I became an IT leader. I talked to people in the airlines, in the military and inside of Boeing.  I talked to each audience in language they understood. If the CIO doesn't have this, he or she is just a technical leader.

EL. Why did you decide to spend your retirement  years pursuing IT in the not-for-profit sector?

 

SG. Before I went to work for Boeing, my wife and I, both fresh out of Fresno State, moved to Seattle to work as house parents for a home for troubled teenage girls. This was my first experience dealing with a not-for-profit.  It was a truly rewarding one. The hill the home was on run down to the Boeing 747 plant. In fact, the home benefited from a Boeing fund.

 

I picked up Peter Drucker's book, Managing the Not-for-Profit Organization.  In it, Drucker talks about how not-for-profits have become the distinguished feature of American society. The book talks about how to get the most performance out an organization. The book ends with this profound question: What do you want to be remembered for?  That drew me back to my experience working at the not-for-profit.

 

EL.  How did you IT team react to your decision to retire and to go in this  direction?

 

SG. My staff wasn't surprised by my decision, just the timing of it. Recruiting a new CIO takes time.  We started the process five months before we announced my replacement, John Hinshaw. I still get a lot of questions about the initiatives my team started while I was CIO.  I left a well-run organization that had great people.

 

EL. What, if any,  reporting changes did you make to your IT organization?

 

SG. Before 2005, IT had a shared services model for the infrastructure group. The rest of the IT folks resided in various business across the company. In 2005, we brought everyone in IT together under one organization.  We even pulled the functional analysts in, engineers who sat on the boundary between being a design engineer and being an IT person. We needed those people because we build IT solutions for our customers. This move gave us a fresh start to figure out what was important to us. It was one of the strategies for Boeing IT.

 

EL. What challenges did you place driving innovation in  IT?

 

SG. When we looked at innovation, we always benchmarked against the top companies in the world, especially Toyota.  Concurrent design has a lot of complexity. You had people working on the same assembly, regardless if they are in Moscow or in Everett, Washington. We had these great pockets of innovation. Our money didn't match our strategy of innovation. Two- thirds of IT budget went to support the things already in place and one-third went to innovation. We created a strategy to fill this gap. We looked at how to have two-thirds go to the future and, one-third go to support the business. We were just embarking on that when I retired. .

 

We looked at how IT could help transform the business and innovate there, not where we thought IT was going.  This posed an interesting challenge. You need to have people thinking about how to do the business process differently. If you don't, they will become adverse to change. Unfortunately, even the best IT leaders over time can find themselves spending most of resources on improving the things already in place, not trying to create a breakthrough change the company. Collaboration became that breakthrough at Boeing.

 

We looked at the places where we had innovation. For example, we worked with our global suppliers as if they were part of the same company.  Cisco did this before Boeing.

 

We set out to work on those  areas we had ignored. I really don't want to elaborate on them. 

EL. Can you discuss the your philosophy behind your mantra to  innovate and to inspire?

 

SG. Inspire deals with who are the people looking for the change.  Is it the IT team?  No CIO is smart enough to know which inflection points are real, which are flash in the pan, and which IT company has the next great thing. You have to energize your entire team to work on these issues. When you inspire, you begin to remove the obstacles for the experts to do innovation. My leadership team spent a lot of time thinking about what people can really inspire other. We looked for a certain leadership style, which focuses on breaking down walls for your team so they can be most effective rather than leading the charge.

 

EL. What did you do to inspire  future IT leaders?

 

SG. This's one of the top roles of the CIO. It's the reason I was able to retire and to shift in providing IT to the nonprofit sector. You can judge the effectiveness of the former CIO by looking at the future leaders that CIO groomed. I can tell you the list of potential CIOs and why I selected them.
We had some great programs.  Every week the entire IT team, people located in about 60 countries, attended a virtual IT staff meeting. Our executive skills team met every week. We asked staff managers to ponder these questions: Who are our future leaders? What does the pipeline look like?  How diverse is it?

EL. How did you select candidates  for Boeing IT University?

 

SG. To look for candidates to attend the Boeing IT University, we would comb the pipeline for managers who had the potential to be executives, and staff people who had the potential to technical leaders. The program doesn't use university professors, but IT leaders teaching potential leaders. The curriculum consists of spending eight, 24-hour days discussing what  challenges face Boeing, how do these challenges translate to Boeing IT, and how these future leaders can contribute to the strategies of innovate and inspire. We give the participants a graduate-level case study, which we created. It presents the what if scenario about Boeing acquiring a company.  The participants must work through migrating the company into the existing IT structure. Using actual data and strategies from Boeing, participants, at the end of the week, have to give a present their findings to a board of directors comprised of the IT leader instructors. This experience has changed the way we relate the people in that pipeline. We get to know these future leaders. In turn, they have a safe place where they can present their ideas. They also write a business case. to do an ERP implementation.

 

EL. Do you use the center for excellence concept to fuel new  ideas?

 

SG. It's not a strategy for us. Most of my colleagues with centers of excellence didn't have a consolidated IT organization. We had the center for excellence strategy when IT was decentralized throughout the company. At that time, we said let's create and fund centrally a center of excellence for manufacturing engineering. Once we got all of the IT folks together, we still called them centers of excellence. I don't want to say that concept isn't a good strategy. Now the people who do manufacturing engineering systems now work on the same team as Boeing IT. Together, we begin to create the future process, systems, and data for those functions.

 

EL. Can  you describe how the Investment Board came about at Boeing?

 

SG. After the merger with McDonnell Douglas, we started to think about how we could move Boeing to common processes and where it makes sense for common systems. We couldn't do that if every cubicle had its own IT leader.  We had a shared services model where all of the transactional activities existed. The systems resided in the business unit.  If we wanted to move to common processes, we didn't have the right governance model. We didn't have our hands on the people that were learning today's systems and planning for tomorrow.

 

Our first move was to pull the IT people together. That was a lot of work. It presented all sorts of cultural challenges. We had shadow organizations all over the place. We had to change people's budgets so they couldn't create shadow organizations.

 

The 2B model was the IT investment portfolio. I made the decision that I shouldn't chair that. The CTO for Boeing assumed this responsibility We invited all of those businesses who owned their own IT, such as a design engineer on the 787 program on the 787 project had his/her own IT department. We pulled those people away. We offered to make the leader sit on the Investment Board.  Once we got the IT people and the functional leaders together, we could decide what investments we would make with Boeing's IT dollars. We were in the third year of it when I retired.

 

EL. What  changes did you make to the governance model because of the Investment Board.

 

SG. The governance model was slow to change. The functional leaders would come together on the front end and say, 'My program is totally unique from everyone's.' We weren't interested in having a discussion about building one ERP system. We rejected more than a $100 million dollars worth of good projects not aimed at the entire Boeing Company. When I left, that model had completely changed. We were still having an Investment Board meeting once a quarter. When people came to us, they knew that their project wouldn't be approved unless they had taken into account the entire Boeing Company.

 

Author: Elizabeth M. Ferrarini - She is a technology writer  from Boston, Massachusetts. Reach her at elizabethferrarini@yahoo.com.

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When Carly Fiorina replaced Lew Platt as CEO and president of Hewlett-Packard in 1999, this company had mushroomed into a gigantic bureaucracy with business units doing their own thing. What's more, profits had fallen along with employee productivity and customer satisfaction. HP had become a technology laggard. Fiorina, the first female CEO of a Dow Jones-listed company, set out to transform HP from an engineering company to a leading technology solutions company - one that focused on the marketplace.  Fiorina immediately went to work to drive billions of dollars of operational cost out of the business, and to put a new strategic direction in place.

 

Her tenure as CEO was rife with controversy.  Fiorina's 2001 decision to merge HP with Compaq caused a firestorm among major stockholders. Thousands of Compaq employees got laid off because of the merger. In 2005, several HP board members disagreed with her about a company-wide reorganization. A board member had allegedly leaked information to The Wall Street Journal about the reorganization. I few days later Fiorina was ousted as CEO.

 

Fiorina's best selling book, Tough Choices - A Memoir, is her own account of what it took to become "The Most Powerful Woman in Business," according to Fortune magazine. Her book also gives you an inside look at the tough challenges and tough choices Fiorina faced as CEO of a 60-year old Silicon Valley venerable institution.

 

Fiorina recently sat down with enterpriseleadership.org to discuss the rationale behind changes she made at HP and to give her perspective on leadership.  Here's what she had to say.

 

EL. Why did you write this book?

 

CF: People ask me that in a variety of ways. I had to find closure and heal before I could write it.  I didn't want to write it hot. If the book was going to be interesting to people, it had to be about more than me. It had to be about why it could be relevant or familiar to them. To achieve this goal, I wanted to be cool by the time I wrote it.  I kind of had to be in the moment but also outside of it.

 

EL: Your role as CEO at HP was undoubtedly that of a change agent or transformation agent. Can you talk how you went about some of the other operational improvements and strategic decisions you made?

 

CF: Transformation agent is the correct term. First we had to really make some clear strategic decisions. HP was a collection of businesses that had grown up over time, but HP didn't have a strategic coherence. And the strategic decisions that we had to make were really three or four big ones.

 

First, we're going to be a leader. And that sounds so trite, but it's everything. We had a collection of businesses, some of which were good and some which weren't so good. Many of them were mediocre. And success was described as achieving according to the internally developed plan. We had to say we're going to be a leader in the businesses we chose to lead in. That means we are have to be number one or number two. It means that our customers and our competitors have to acknowledge this. This was a big strategic decision.

 

The second big strategic decision was we're going to, in the context of that leadership, be in both printing and imaging, and computers. Of course, we were already, but we had never thought through strategically why is being in both of these businesses a competitive advantage? How do we leverage the fact that HP is different from anyone else we compete against. And make it an actual decision as opposed to a by-product of history.

 

The third important decision we made was we're going to be a leading consumer company, as well as a leading business-to-business company. What does that mean?

 

The fourth really big decision was that we can't just deliver products.  This is 1999. Customers wanted solutions. We were now in the Internet connectivity network age. Standalone products weren't enough any more.

 

Those four strategic decisions were incredibly important, and they were decisions taken consciously with the leadership team. From those decisions flowed the operational choice to consolidate 87 business units in 17 managed by two technology groups. We said. 'If we're going to lead, we're going to have to leverage the capabilities that we have. We can't re-engineer the same stuff over and over again. For example, we had two technical groups and two market facing groups. We consolidated all of our technology production so that we could be more effective, as well as more efficient. And we consolidated our face to the market so that we could be more responsive to customers and to provide solutions, not just 87 different products through 87 different sales forces.

EL: How did you measure  success when you got to HP and how did you change it?

 

CF: We changed how we measured success. When I arrived at HP, success was measured according to whether or not you achieved your plan. People would generate a plan and if they achieved it that was success. The problem is that those plans weren't set against external benchmarks. They weren't set in the context of competitive performance, they weren't set in the context of customers' expectations. They weren't set in the context of shareholders' expectations.  This happens in a lot bureaucracies. The measures of success were all internally generated which delivers mediocre performance over time. That was one aspect.

 

The other aspect was bonuses were based on absolute levels of profitability. If absolute profits went up, people got paid more. If didn't matter whether the level of profit improvement was competitive or not. While we were missing nine quarters in a row, employees were getting record bonuses. We changed that internally driven absolute level of success model to something that we called the company performance bonus. And we set our plans relative to competitive benchmarks, and we set our bonuses relevant to whether or not we achieved those plans, developed in an external context. If we did better, people got more. If we missed the targets, then people got less. It was the first time that the measure of success had been changed in 60 years.

 

EL: Since the book has come out, you've added an afterward to the paperback which talks about values-based leadership, such as transparency and collaboration. Why did you feel that it was important to include that chapter and do see those values starting to come around in corporate America?

 

They were the values that drove the re-invention of HP in fact. Whether they are still driving HP, I don't know. I felt it was important to say it because it is what successful organizations have to focus on now. And that's true whether it is business, or government.  It doesn't matter. The Jack Welch 20th century command and control hierarchy doesn't work any more. It didn't work for HP because the transformation, whatever term you want to use, was so controversial. We were not only running up against very deeply held emotions about a company, and we were operating in a very difficult market.  Doing a merger contemporaneously with all of these corporate scandals was tough. It, however, was also controversial because these notions of horizontal collaboration and diversity were newer then in 2002, and 2003. We were at the cusps of that change. It was absolutely required.

EL: You were forthright in all of your dealings with  the board. Were they really reciprocating the same way you  were?

 

CF: Given all that happened, I'd have to say the answer is clearly no. On the other hand, I also believe that the dynamics in the board room changed very fundamentally because of the behavior of some people based on a very particular disagreement. When I described the fact we disagreed about how to reorganize the company and who to put in which job, it was the first time that we ever had a substantive disagreement. The board wasn't aligned at all in what it wanted to have happen. Two particular people were very strongly advocating a particular reorganization. I strenuously disagreed and it was the first time these three people, myself included, ever disagreed substantively. It changed the dynamics very dramatically. These people took matters into their own hands by going to the press.  I was transparent in my response to say this wasn't  acceptable; we can't operate this way. Ten days later I was gone.

 

It was a very tough situation of lessons learned. The board room debacle continued long after I left. I think it's an example of how a couple of very strong personalities can, in this case, take a group off course. In other words, people need to remember that in a board room, which still is a fairly closed environment, things need to be more open. However, it's still a fairly closed environment. Human dynamics can be really important and really impact what happens.  Business is not a machine. Business is people.

 

Like many successful people, one of the key board members was used to having his own way and operating independently without impunity Unfortunately, when you're talking about a big company, these two instincts are very destructive. When you sit on the board of a large company, you have a lot of latitude that others don't have.

 

As a leader your character is part of you. I believe that character is everything. In the end if you sell your soul, that's it. You've sold it all.

 

Author: Elizabeth M. Ferrarini - She is a technology writer  from Boston, Massachusetts. Reach her at elizabethferrarini@yahoo.com.

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