Most CIOs could learn a lot from Jack Cooper. During his 30 years as CIO for Fortune 500 companies such as Bristol-Myers Squibb, Cooper spent billions of dollars on systems, and countless hours carrying out initiatives so his IT personnel could use these systems both cost efficiently and cost effectively. For example, Cooper returned $1.5 billion a year in cost savings to Bristol-Myers Squibb by centralizing worldwide IT operations for finance and manufacturing into an ERP system managed by an IT shared services organization.
Retired since 2001, Cooper could have gone off and played golf. He has chosen to do otherwise. His consulting firm, JM Cooper & Associates, helps CIOs who are frustrated by installed systems that haven’t met their expectations.
Cooper recently took the time to answer questions about what CIOs need to be doing to assess the value of IT to their companies. Here’s what he had to say:
EL: A lot of CIOs talk about realigning IT with the business units. But how well do they achieve this?
JC: That’s a good question. It’s a lot of hard work. First you need a strategy for IT -- what role it plays in the company, and what kind of value it can add. Unfortunately, this hasn’t been one of the key focuses for CIOs, who usually have short-term strategies. For many CIOs, thinking like this is like a new suit they are being asked to wear.
EL: What is the one big change you’ve seen in IT over the years that now can make or break a CIO’s success?
JC: We’ve seen a lot of change in IT for the past two decades. Since the 1990s, technology has driven IT spending. In fact, the IT expenditure curve peaked in 2001 and then went down, facing many sharp cuts. Today, IT has a different value equation. So, CIOs today have to ask where their expenditure curve is headed. Expenditures aren’t going to fall, but we aren’t going to return to the spending boom of the dot.com days. The increase in spending will be built on the value of what IT contributes to the enterprise. CIOs must understand how IT can map value to the company.
Some CIOs know how to tap into new technologies such as RFID, which can offer companies a unique, competitive advantage. CIOs need to learn how to ride the winds of change by understanding what role technology has in the firm, in the industry sector, and in the competition. And this task has to be done well.
EL: When you were at Bristol Myers Squibb how do you align IT with the objectives of business units?
JC: Aligning IT with the business units had more clearly defined goals than what most companies might have. We were trying to drive huge amounts of cost that had built up, starting with the 1980’s, because of a high gross margin business, typical of the pharmaceutical industry. In fact, we were seeing gross margins as high as 90 percent.
Bristol was making a ton of money. In the mid 1990’s, we asked ourselves do you want to put on the brakes after you go off the cliff or do it as you are coming up. Everyone could see that the drugs coming forward weren’t going to be as robust as their predecessors. Bristol set out to restructure the company and take out up to $4 billion in cost.
My role was to read this. With some risk, there was an array of technology that could make this easier for IT. From 1995 to 2000, my role consisted of developing those productivity benefits, which changes the culture of the company.
EL: Can you go into more detail about what you did to reduce cost at Bristol Myers Squibb?
JC: In 1995, I lead a task force to determine how both finance and manufacturing could easily cut costs and make significant productivity gains by consolidating similar functions. We didn’t need 85 worldwide locations processing accounts payables. But each plant worked autonomously; the manufacturing VP couldn’t look at all production resources and determine where products should be produced.
A two-year re-engineering initiative resulted in an integrated SAP ERP network run by a separate business unit based in Princeton, New Jersey. The system handles everything from order entry to production sourcing. We formed an IT shared service to support Global Business Services. We wouldn’t have the economies of sale or control of funds if we didn’t have one single instant service run by one IT group. Now Wal-Mart gets one invoice showing all of our brands.
The cost savings resulting from that initiative were invested in advertising, research, and additional sales staff. These areas will increased the company’s competitive strengths.
EL: I haven’t been seeing much in the trade press about the shared services model for IT. Is it still popular with large companies?
JC: It’s a difficult task. Some companies have been successful with it, others haven’t. A company has to decide whether a three percent cost reduction is worth the trauma of making the cultural change of going with a shared service. You also need a fertile environment with many independent operating divisions. If it’s a monolithic company with no redundant services, there is nothing to be gained by consolidating a task such as IT. Good candidates for an IT shared services include one that’s a conglomerate of services and these services have lots of replication. To become a shared service, the CIO next needs to have management support.
EL: How has the governance model changed over the years?
JC: Ten years ago, the IT governance model automated basic functions, such as payroll or accounts receivable, as they existed. IT owned the function. But processes such as shared services, ERP, and company-wide plans changed the governance model. Now the end-users design and own the systems. This shift in ownership made it necessary for IT, in some cases, to give up control of some major systems. As a result, the governance model switched out of IT to a joint group comprised of the end users and IT. Some CIOs didn’t see this coming.
When you go to a shared-services model, you can’t partner with just one functional head. The governance model has to go across multiple units, reaching high in the organization for partners. Remember, you might be combining the finances of two or three divisions.
Now we’re starting to see a new governance model, of which CIOs are not yet aware. Now business units want to partner outside the firm, in areas such as supply chain. Going across a chain of sources becomes a more complex governance model. You don’t own any of the sources, and thus, can’t go to any one CEO and say, these folks aren’t cooperating. This model offers huge cost savings in available customer service.
EL: How does this new governance model affect pharmaceutical companies?
JC: CIOs in these companies need to understand how they can develop and carry out practices that will foster a legitimate partnership across the supply chain. A substantial accelerator for this to occur includes compliance with state and federal regulations. This effort requires harmony across the supply chain, so, in the case of the pharmaceutical companies, illegal drugs don’t come in the system. You have to control each drug’s pedigree by shipping from the appropriate manufacturer to the appropriate wholesaler.
Today, CIOs at major pharmaceutical companies aren’t working together to ensure a compatible standard needed to control the pedigree of drugs. Pharmaceutical must ensure that the integrity and the quality of their drugs are consistent throughout the supply chain. Florida now has a law that requires this. You can get jail time if you can’t validate the drug’s pedigree.
EL: Does a CIO need to have good selling skills?
JC: Yes, but it is a different type of sell. CIOs fall short (and this includes me) in working on the value analysis for IT projects. It has to be based on ROI, a net cash value for the project at the end of a period of time, and the net cash into the project has to reduce the cash expenditures. Most CIOs don’t have a scorecard in front of them, which could determine such things as how they’ll get their raises, and how their departmental budget will be funded. CIOs need to articulate what value IT contributes to the company by having a scorecard that shows the results, and the entire management team has to agree on what’s on the scorecard. This is a tough job and a new role for CIOs.
EL: Are there other areas where CIOs fall short today?
JC: During the past six years, we’ve gone from building systems with thousands of users to non-stop, interest-based systems with millions of users. Today, if one of your systems goes down, it can have a profound effect on your company. Many CIOs don’t know the cost to the company if specific systems go down and the number of users affected. If you have this information on your scorecard, you can recognize the quality requirements for the system and provide the proper amount of support for that system.
There are some wonderful tools, such as the IT Infrastructure Library, that take your infrastructure from alpha to omega.
EL: What are your feelings about hiring offshore IT talent?
JC: It’s a mixed bag. IT departments should definitely consider it because of the cost savings. But before CIOs go to domestic outsourcing or offshoring, they need to think about the management role that has to be satisfied. Internal project control takes less management than outsourcing or offshoring. If you want to go either route, you need to have a stronger, better-defined measurement to control the situation.
EL: What is one of the key exercises you give CIOs during one of your executive leadership seminars?
JC: I ask them to take a two-week period and measure how much time they spend managing down in the organization, such as calling in a project manager, across the organization with peers, and up the organization with executive staff, such as the CFO. Some CIOs find themselves managing down 90 percent of the time. These CIOs are successful getting things done, but they aren’t successful selecting the right things to get done. Then you have the CIOs who spend 80 percent of their time managing upward. People who work for these CIOs often find themselves drifting with the wind.
Given governance and compliance models, CIOs need to be spending more time managing horizontally. They need a model for how much time they spend on the three management levels.
EL: If you were to put together a center for IT leadership at a university, what courses would you offer?
JC: I’ve seen some programs offer courses such as “How to Run IT as a Business.” The course should say “How to Get More Value from IT.” IT isn’t a profitable business; it can offer value to the company. Some important areas I’d like to see taught include governance and compliance, delegation of authority, and managing on a complex spear.
In particular, I’d say that Sarbanes-Oxley compliance is huge. CIOs can be facing jail time if they don’t adhere to the financial flow of the company, which protects the audit committee from being exposed to any liability.
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Elizabeth Ferrarini is a free-lance writer and IT consultant from Boston, Massachusetts. Reach her at elizabethferrarini@yahoo.com.
