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by Elizabeth M. Ferrarini

 

When a major corporation files for bankruptcy, senior executives can take one of two paths: stay and help build the company to be better than ever, or bail out in search of greener pastures. Dan Wagner, the CIO of Global Crossing, the fourth top U.S. telecom company, as ranked by InformationWeek, is a  builder, a survivor, and a you-can-achieve-anything optimist.

 

Two months before Wagner was appointed to the CIO role at Global Crossing in 2002 , the company filed for bankruptcy. John Legere, Global Crossing's CEO, immediately enlisted Wagner, who had been running the company's European operation, to be part of the turnaround team. Global Crossing, a darling of the dot.com days, had racked up $12.4 billion in debt as a result of building a 100,000-mile fiber optic network.

 

Today, Global Crossing, which sells telecommunications products and services to organizations in 50 countries, is a leaner, more efficient and customer-oriented machine with improved IT business processes. In fact, the company's headcount has gone from 16,000 employees to 3,400 employees.

 

During the past four years, Wagner has diligently rebuilt IT, reducing spending from $300 million a year to $60 million a year, and cutting the IT workforce from 1,600 to 350 employees. He is involved in integrating the company's recent acquisition of Impsat, a Latin American-based telecom company, which will give Global Crossing, 1,200 new employees and 4,500 new customers.

 

Enterpriseleadership.org recently spoke with Wagner about some of the things he did to help turn the company around, especially in IT operations.

 

EL: Can you sum up some of the initial things you had to do as part  of your turnaround work?

 

DW: It has taken a massive, five-year effort to get to where we are today. We had no choice but to change and improve operations. Initially, we focused on reducing costs. For example, we reduced our IT cost by 80 percent from what it was in 2001. We also realized we had to increase our IT capabilities to the business.

 

We reduced our IT spending from $300 million to $60 million. Our operational expenditures were reduced by 50 percent or more. Our cash burden in 2001 was $400 million a month, and we are now cash-flow positive. This is a better place to be than the place we were in before.

 

EL: Can you talk about some of the key restructuring actions you  took?

 

DW: Before the restructuring, we had dozens of competing projects and lots of capital going out of the door. The first phase of restructuring included consolidating applications, servers, data centers and infrastructure, as well as closing down millions of square feet of real estate. We focused on the key applications that were good for our customers, good for our products, and good for revenue growth. For example, we reduced 17 billing systems to two, and took provisioning and order management systems from 25 to seven.

 

The next phase consisted of building an intelligent front office to make all of our employees more productive. Built on the Microsoft.net platform, the intelligent front office, for example, enables our sales force and our customers to see, and to manage, their services directly. This platform powers our external portals, enabling us to focus today on what's important to Global Crossing -- customers!

 

EL: Can you go into more detail about how the intelligent front  office works?

 

DW: We incorporated many things into our intelligent front office to improve the way our employees collaborate with each other as they do their work. We deployed a pretty extensive next-generation platform based on Microsoft Communicator. In fact, we built some of these capabilities into many of our applications, as well.

 

Take the org chart: you can look at it and see whether people are online or not. You can immediately click and talk to them, click and send them email, or chat with them. This presence-enabled infrastructure and functionality carries over to most of our applications. You can click and communicate in real time, while you're in a corporate application, such as order entry.

 

More than 90 percent of our employees use IP telephony, which is part of this integrated intelligent front office. Wherever I am in the world, I can pop on calls that have been flowed into my laptop and can communicate with anyone on our network or outside of our network.

 

EL: What have you learned from the traumatic experience of Global  Crossing's bankruptcy?

 

DW: I've learned that you can do anything you want if you set your mind to it. Of course, you need to have the right people with the right attitude. I have an irritating go, go, go model. However, it exemplifies what Global Crossing is about. Because of what we've gone through, we've created a culture of people hungry to serve customers passionately.

 

EL: What does your IT governance model look like?

 

DW: Reporting to the president, we have an executive team  that sets strategies and priorities. I'm part of this team.

 

Below that, we have a portfolio action committee consisting of the IT executives in the company, along with members of product marketing and finance. This committee manages all of the major projects and capital expenditures. Every two weeks, we look at the status of the priorities for product development, for operational efficiencies, and for IT spending.

 

We also have a steering committee made up of people who represent different functions in the company. They meet weekly to look at the progress being made in about 55 active projects. The goal here is to make sure everything is on track. If there is an issue, they come back to our action committee for resolution.

 

The good news is that there are no disconnects between these groups.

 

EL: You have 350 IT people reporting to you today. How have you  allocated these resources?

 

DW: About half of them include operations people who man the data center or the help desk. The other half of the workforce resides in strategic product development. We've decided to increase the number of people doing this software development. Our IP products, along with the intelligent front office, require a lot of software development. On occasion, we'll hire a team of developers -- perhaps a dozen -- to work on specific projects.

 

EL: What are you doing to keep customers excited about Global  Crossing's future?

 

DW: We're a huge carrier of VoIP, providing more than 5 billion minutes of it each month to about 600 carriers. We're also a big consumer of VoIP services internally, It's important for an IT shop to sell what it consumes, especially since it has saved us huge amounts of money. I spend about 50 percent of my time selling to customers.

 

In 2006, I went on 100 sales calls. Members on my IT team made 500 sales calls in 2006. Making sales close differentiates us from our competitors. Customers like that we pay attention to them and provide the products and services they're looking for.

 

The IT team has a lot of credibility because we can talk about our experience using our products. I go out as a testimonial to our product capabilities and technology know how. When I talk to a customer's CIO, I know there is an innate trust between us. We've become our own success story about why customers should do business with us.

 

At the start of 2006, I said, let's go from restructuring to revenue growth by helping the sales force as much as we can. IT people know more about the business than anyone else, especially how everything works across functional areas.

 

We've put IT at the center of our company's strategy, and it's been working for us. Perhaps the passion in our IT team's voice while talking to customers helped to drive revenue growth by 17 percent in 2005.

 

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Elizabeth M. Ferrarini is a freelance technology writer  based outside of Boston, Massachusetts. Reach her at elizabethferrarini@yahoo.com.

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251 Views 0 Comments 0 References Permalink Tags: article, best_practices, compliance, governance, innovation, it_management, itil, open_source, security, strategy

by Elizabeth M. Ferrarini

 

Technology, especially if it's proprietary, is what matters for enabling the second largest online brokerage firm to keep its competitive edge. Founded in 1975 as a telephone-based trading company, Ameritrade handles about 116,000 trades a day, with client assets of $39.1 billion. In April 2002, Ameritrade merged with Datek, another large online brokerage firm.

 

Nicholas G. Carr, author of the Harvard Business Review article, "IT Doesn't Matter" (May 2003), might want to take note on the role IT played in the successful merger of both Ameritrade and Datek two years after the dot.com bubble burst.

 

Brought in from Bain & Company to consult on the merger of the two company's IT systems, Asiff Hirji, Ameritrade's Chief Information Officer, says, "Since most mergers fail, we did something no company has done before. On a Friday after the market closed, we took the two trading systems, decoupled one from the backend, and hooked it up to the other. The Datek frontend got hooked up to the Ameritrade backend. The systems were ready for business on Monday morning."

 

Integrating the two systems this way helped to save more money than Datek technology budget for a year, Hirji adds. "We were originally looking for $100 million savings; however the latest figure is about $230 million."

 

The long and short of it, Hirji says, is that Ameritrade is a technology company in a financial services wrapper. Hirji recently took a few moments to talk about his role and the role of IT at Ameritrade, the merger of the two systems, the competitive edge that technology provides Ameritrade, and, of course, Carr's article.

 

EL: Can you go into the specifics of your role as a member of the  management team?

 

AH: I divide my time between two roles -- managing all of the technology functions, including telecommunications, and participating as a member of the management team, which shapes and then executes the company's strategy.

 

The management team has two purposes -- resource allocation and stewardship of the business. I participate in resource allocation. The team strives to figure out the best way to grow our business by using our resources prudently and delivering the results for our shareholders.

 

My goal is to make sure we make the right decisions around what's consistent  with our strategy.

 

EL: How have you structured personnel according to key IT tasks that  need to be performed routinely?

 

AH: I've three main groups. One group runs all the infrastructure operations. Another group runs all of application development. The third group handles product development, which includes taking the ideas people have and translating them into new product offerings. The other groups include security, architecture, and administrative support for everything from human resources to procurement.

 

EL: What do your platforms look like?

 

AH: Our systems have three tiers. The frontend consists of the Web presentation layer and the logic around it. Our Web site provides customers with 17 different experiences, including, Datek, Ameritrade, Accutrade, or FreeTrade. The next tier down includes the order management, order routing layer. The bottom tier includes the back office system, which is the clearing system of books and records.

 

Having a clearing system makes us unique. Most online brokerage firms outsource this task to firms such as ADP. Our clearing system runs on a proprietary database. Our home grown business logic and application logic underpin the database. The frontend consists of a middleware component called Tuxedo. The frontend consists of proprietary components we built in house.

 

EL: What competitive edge does Ameritrade have?

 

AH: We're the largest online broker measured by trades. Historically, we've been the first to introduce innovative products. For example, we were the first to trade online; the first to trade over the Webphone, and the first to do real-time streaming data. We've been very good at creating a good toolset for very active traders. In fact, our customers will tell you that the quality of our toolset which we provide for trading and the power of the order router make us stand out from our competitors.

 

We don't deviate from our main business focus -- to be the best, low-cost online brokerage firm. Some of our competitions do unusual things, such as sell mortgages.

 

The quality of our IT people also differentiates us from our competitors. They can't help but deliver the technology better, less expensive, and smarter than anyone else. They'll leverage the technology in ways beyond what our competitors haven't been able to do. Proprietary software provides a competitive advantage. On the other end, because it can be copied and replicated, proprietary software along won't help you sustain your competitive edge.

 

EL: What's your opinion about the Harvard Business Review  article?

 

AH: I also read the furor around the article. Nicholas Carr is half right. I agree with his point that infrastructure components are commodities. There isn't one vendor I'd want to spend more money with next year than I've spent this year. That goes for last year, too. In fact, for each year ahead, I'm looking forward to spending less and less money with vendors.

 

For example, when it comes to storage, we have a little of everything. We aren't buying any more of it. Instead, we are leveraging the storage we have in better ways. Since we are being vendor agnostic, my teams are aligned around business functions, not specific vendors or platforms.

 

EL: If that's the case, where are you putting your IT  dollars?

 

AH: My budget hasn't changed. We're spending proportionally less and less on the infrastructure and more and more on proprietary software. The article missed that part.

 

Unlike a manufacturing firm, our technology provides the core of our product... Our technical capability enables us to find and to help you execute your trading strategies as efficiently as possible. A lot of commodity hardware goes into providing the infrastructure that enables this capability to happen. Likewise, we have a tremendous amount of proprietary knowledge that goes into this capability also -- whether it's the way we present the data, or whether it's the trade triggers -- that differentiates us from our competitors.

 

EL: Did you describe the aftershocks, if any, Ameritrade experienced from the dot.com dilemma? If so, how did you recover from them?

 

AH: We were affected in two ways. First, the bubble drove a tremendous amount of activity. When it burst, the trading activity went down along with our revenues. Second, we were indirectly hurt by some inaccurate perceptions people had about e-commerce companies. As for the latter, people need to distinguish between those companies that use the Internet as an excuse to raise money versus those companies that offer services which benefit from the Web.

 

A traditional bricks and mortar company which uses the Web to supplement in-store sales still needs to deal with the traditional delivery system and infrastructure. Now contrast that type of business with a company that can deliver a virtual product, such as eBay, expedia, or us. Companies like these have altered the traditional business model by moving a lot of cost out of the system. The true Internet-business model leverages technology to deliver on a totally new business model.

 

Now two years later, our stock is doing well, and our margins are in the high  40 percent.

 

EL: Have you become more disciplined as a result of the dot.com  dilemma?

 

AH: As a business, we've become more disciplined. I don't know if it's necessarily within the IT organization. Since we began as a discount, telephone-based brokerage firm, our culture has always been very financially prudent. We didn't get caught up in the mania of raising lots of venture money and thinking we were free to spend it any way we wanted to. That doesn't mine we didn't get affected by that thinking. Prior to early 2000, our controls were less strict then when the firm started. Nothing has changed. We're still rolling out new processes for how we prioritize new products and new processes for now we build them.

 

EL: Do you offer the human touch for folks who need some  handholding?

 

AH: Our call center consistently gets rated in the top for  our industry for the level of service we deliver.

 

EL: What's your cost model for IT?

 

AH: We charge back to the business units those elements of the infrastructure they use directly. Every six months, we sit down with the business units and agree on the costs for development resources. We usually allocate a certain percentage of these resources to each business unit, and charge for those resources each month.

 

EL: How is IT measured besides the number of times a server is  up?

 

AH: Availability is clearly one of the measures. We also look at throughput expended for carrying out projects both in volume and in the number completed on time and within budget.

 

On the business side, we look at the IT cost per trade. We've goals and metrics for reducing that cost. We survey the business units as to see if we're being collaborative, innovative, creative, and delivering the results. All of these things factor into our evaluation, and our figured into the way we calculate employees' bonuses.

 

EL: Were there cultural changes that had to be made to bring the two  organizations closer together?

 

AH: Yes. Melding the distinct cultures of two successful companies occupies most of my time currently. The challenge is to take the best of each company's culture and create a new company with a new culture. We're trying to marry Datek's product innovativeness and irreverence with Ameritrade's commitment to operational excellence and customer service.

 

EL: Can you describe how the merger of IT infrastructures took place  between the two companies?

 

AH: We had two order router and order management frontends. The simplest way of merging these two systems would've been to pick one set or the other and drop all of the accounts onto it. We did that before when we acquired another company. For the migration, we decided we wanted to keep the experience and the functionality that the Datek customer got.

 

In March 2003, we shut down the Datek backoffice system and moved everything over to the Ameritrade clearing system. In one weekend we moved close to one million accounts, 10 of billions of dollars in assets, and hundreds of thousands of trades that were on the fly. I'm not aware of anyone else doing this before successfully.

 

We started in Friday when the market closed and Monday when the market opened we were up and running. After that, we retired parts of the Ameritrade order routing system and replaced it with the Datek order routing system. Today, we've one set of order managers and order routers that are a combination of some of the legacy Ameritrade and legacy Datek stuff.

 

EL: What's left to be done with the merger of IT  systems?

 

AH: Because we still have independent frontends, the Datek customer gets an independent experience from the Ameritrade customers. That's going to change. The last piece of the integration consists of replicating the Datek experience on the Ameritrade frontend. We will retire the Datek frontend.

 

EL: Why did you use the Datek frontend?

 

AH: We looked at both frontends based on the cost, the reliability, scalability, and ease of deployment. Our analysis favored the Ameritrade frontend platform.

 

EL: As a result of the merger, did you layoff any IT employees  go?

 

AH: We reduced our IT headcount from 550 employees to 384 employees. We eliminated duplicate positions and selected the best of what we had.

 

EL: What is the working relationship between IT and the business  units?

 

AH: We've product managers who live within the technology group. However, they face off against the business leaders, who participate in evaluating these folks, along with their technology peers. Both sets of evaluations help us to determine if the product managers are meeting the needs of the business.

 

There is no monopoly of creativity in our company. If someone in a business unit has an idea for a new product, a group called client and product strategy champions the product idea for the business unit. The group works out how to integrate the idea in our system. Once that is done, our product development folks work with the application development and operational folks to determine the requirements for the product. Both groups see the product through to the time it hits the Web site.

 

EL: What do you look for in IT talent?

 

AH: We look for people across the board. We're committed to retaining, developing, and attracting the best individuals in the industry. My headcount is not moving. However, we've a healthy annual turnover rate, which allows us to bring in new talent. If you want to work at Ameritrade, you need to be a team player, be creative, have a lot of energy, and want to contribute to your full potential.

 

EL: What tools help your employees to do their job better?

 

AH: Tough question! It's not any class of tools, but the people. We've really smart IT professionals who also happen to understand brokerage. Most of them have a brokerage account and trade often. So, this experience helps them to create new products.

 

Our firm doesn't rely on a system, such as PeopleSoft, which we'd be dead if something happened to it. Technology is really our product.

 

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Elizabeth M.  Ferrarini is a freelance technology writer based in Boston,  Massachusetts.

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236 Views 0 Comments 0 References Permalink Tags: open_source, compliance, best_practices, innovation, security, article, strategy, it_management, itil, governance

by Mary Nugent

 

Internal IT organizations are frequently viewed as cost centers. While most business units assume that the cost of IT is too high, and that they can get better value by outsourcing, they should consider the undocumented services performed by IT. At the same time, IT must prove its business value by demonstrating its understanding of customer needs.

 

As the Internet enables enterprises to become "virtual," organizations must be able to share business systems with partners and customers. This trend is putting more pressure on IT departments. In fact, IT is no longer just focused on LAN or WAN; now it must deal with remotely dispersed servers, disconnected clients and public Internet connections. IT assets must be managed with guaranteed and reliable service levels. To cope with the new demands of service level management, many enterprises will look at outsourcing.

 

Is outsourcing less expensive than internal IT?

While many enterprises believe that using external service providers will automatically lower costs, analysts caution them to look closely at the breakdown of services offered by providers. According to M. Nicolett of Gartner, "Good business decisions can only be made with a clear understanding of current services and costs, the impact of change and the risk associated with IT services that do not meet business requirements."

 

Internal IT organizations must provide their business units with a complete list of services they offer. If this documentation is not provided, enterprises may pay more for outsourcing in the long run as they request services that were once standard with IT but were missing from the external service provider's initial quote.

 

What if outsourcing is not an option?

For some enterprises, outsourcing IT resources is not a viable option. For example, while security is a paramount concern, outsourcing IT may create rigid security precautions that do not allow for the same level of productivity. Also, some organizations may choose not to outsource because they do not want to give up control of their technology infrastructure, their applications or their information. If any of these concerns are present, the internal IT organization must adopt the practices of outsourcers to become a service provider to its own enterprise.

 

How is IT affected?

As a result of this new enterprise-internal service provider relationship, IT departments will be held responsible for providing business services in addition to IT services. For example, rather than monitoring just the performance and availability of each component (server, database, etc.), IT will need to ensure that the service levels meet the strategic goals and needs of individual business units and departments.

 

How does IT become a service provider?

Think like an external service provider

For starters, IT organizations must replace the term "end user" with "client." Referring to individuals as "users" is a thing of the past -- now everyone is a "client" or "customer." This change in thinking leads to the biggest hurdle the IT organization faces -- becoming an effective communicator. The entire IT staff must improve its communication skills and business acumen. Becoming a good communicator means learning how to sell the IT value proposition. "Selling" does not come naturally to a technical person so IT staff must be trained to understand their customers' businesses and to effectively communicate with the business units.

 

Define good service levels

The basics of "who, what, when and where" apply to any service levels that are agreed upon with the customer. Who is responsible for what, how often it will be reviewed (when) and where the review process will occur.

 

Also, IT must define services within the context of business strategy and customer needs. According to Kris Brittain and Richard Matlus of Gartner, "…defined services are an amalgamation of the internal and external elements from a business and IT perspective."

 

Clearly communicate the value proposition of IT services

IT organizations are used to focusing inward on technology. Now they need to focus outward on communications with the business units. According to D. Curtis of Garter, "To optimize its contribution to corporate profitability, [IT] must also focus outwardly on regularly communicating with business stakeholders."

 

IT must proactively demonstrate that it understands its customers' needs. If not, the business units may turn to outsourcers because they think external service providers -- who use the same business terms as business units -- are more familiar with business needs and have better processes than internal IT. However, Nicolett points out: "The internal IT operations group can solidify its position as the preferred service provider by defining current services, developing granular cost information and leveraging its potential for customer intimacy."

 

Also, according to Martin Rosenberg of META Group, "… IT executives and [business unit] managers should jointly assess IT investments by regularly running tactical and strategic services planning meetings." IT can achieve this by identifying business "gurus" who will agree to act as the IT organization liaison to the business group. Getting these experts to feel as if they are a part of the "team" is important. IT should work at this relationship through frequent, personal contact, such as lunch dates. Otherwise, as B. Gomolski and J. Grigg, of Gartner, write: "If personal contact is limited to the office, it will be difficult -- if not impossible -- for the [IT] outsider to become a management insider."

 

At the same time, Curtis says, "This communications path must be a two-way street, meaning that the [IT] organization is not the only stakeholder. The business units must also identify the parties responsible for their end of the negotiations."

 

Curtis goes on to say that communicating with business units about service levels on a continuous basis will help IT to better meet service levels. "A defined process to renegotiate SLAs because of changes in the business environment will ensure that the IT infrastructure continues to perform as needed by the business units."

 

Assigning a value to and charging for services

Rosenberg says that IT organizations should offer variable pricing linked to availability options, similar to those of external service providers. Different levels of services should be offered at different costs so the amounts charged back to business units are based on specific requirements. This "…enhances the enterprise's ability to better compare "apples to apples" in services that are internally sourced to those offered by external service providers," say Matlus and Brittain.

 

Defining SLAs that govern services

Often when business units ask for SLAs, they receive raw data, which is not relevant to what they want to know. Business units require business-focused metrics. These metrics must be clearly defined and understood before SLAs can proceed. IT and business units must agree on key performance indicators, such as what is being measured, what form it will be in and the types of reports that will be provided.

 

According to Brittain and Matlus, the IT organization determines the terms and metrics of these SLAs, which are documented as service commitments and communicated to the business units. They go on to say that often times SLAs are not met because lack of communication and failure to set expectations. They suggest that IT and business units need to agree on service levels to be measured and on each other's roles. Internal IT must be willing to accept SLAs as performance to work against and define penalties for when SLAs are not met need to be defined. Also, IT should evaluate current service levels so that it is aware of what is realistic before guaranteeing SLAs to business units.

 

In addition, a well-defined SLA has a language common to both IT and business units, which reduces the cost of having to explain reports, according to B. Gassman of Gartner. Accuracy of metrics is important to their value, and the value should be determined by what the customer requires so that only relevant metrics are published.

 

Adopt new tools to address the unique requirements of a one-to-many  model

IT needs a solution with a multi-tenancy architecture that enables it to deliver a highly scalable and reliable application with low administrative costs. Then IT can easily, reliably and seamlessly support large numbers of customers (business units).

 

Continually review practices and look for industry-adopted templates for IT  service

IT should examine current operations to identify ways of improvement. Nicolett suggests that to be proactive in its marketing to business units, "the IT operations group should implement best practices independent of any outsourcing evaluation."

 

To better position themselves against external service providers, internal IT organizations should have both a detailed service description and well-defined process. A formalized approach to supporting business initiatives is best. To do this, IT needs to get formal acknowledgement from business units that certain levels of service are necessary.

 

Summary

IT organizations must continually communicate with their business unit customers to ensure a good working relationship and long-term success. Changing the language used and focusing on how service levels relate to business needs will help demonstrate IT's value to the business units.

 

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Mary Nugent is an accomplished software technology executive with expertise and in-depth knowledge of information technology. She is responsible for the development of projects around Business Service Management (BSM) for BMC Software.

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215 Views 0 Comments 0 References Permalink Tags: article, best_practices, compliance, governance, innovation, it_management, itil, open_source, security, strategy

by Elizabeth M. Ferrarini

DonGoin.jpg

 

Based in Dallas, Texas, Drive Financial is one of the country's fastest automotive finance companies in the U.S. It has a $3.5 billion sub-prime portfolio originated from more than 12,000 automotive dealers in 32 states. The company's incredible growth prompted the Bank of Scotland to buy Drive Financial in the early 2000s. After several years, the Bank of Scotland sold the company to Banco Santander Central Hispano, one the seventh largest for-profit banks in the world. Drive Financial is Santander's first privately held North American venture.

 

Don Goin, a veteran IT professional, joined Drive Financial in 2003. He says, "IT had grown piecemeal, with no strategy. It had some significant IT investments and some good people, but no focus towards a business plan. Multiple disparate technologies from multiple vendors comprised everything from the IT infrastructure, to application development. The company also lacked an IT governance model, and also had no continual renewal IT investments."

 

Recently Enterpriseleadership.org spoke with Don Goin about how he aggressively brought structure, stability, a strategic direction, and agility and efficiency to the IT organization. Here's what he had to say:

 

EL: How did your background differ from that of other Drive Financial  CIOs?

 

DG: Prior CIOs came out of the business units and had a desktop focus, rather than an enterprise focus. That perspective changes the way you operate. The company needed to make drastic changes to move to primetime. It also needed a level of competency it couldn't get out of that strategy, or lack of strategy. I've held IT enterprise positions at Southwest Airlines, Raytheon E-Systems, and IONA Technologies.

 

EL: What type of a governance model did you put in  place?

 

DG: We call it a federated model. Because an international bank owns the majority of the company, we have linkages into the bank's group IT organization. This model looks like a pyramid. The top level comes from the group. Here we have top-down flow of policies and directive controls for information security.

 

The second level has a hybrid control structure where we take directives from the group bank and tailor them. For example, where laws and regulations differ locally in the U.S., we have generic standards that might say, “you can't encrypt non-public personal information.”

 

The third level focuses on specialized local controls. We have local tech standards that specify what technology we use, and how it is implied and implemented.

 

EL: What best practices do you have in place to bring a level of  competency to IT?

 

DG: We have carried out the IT Infrastructure Library (ITIL). We also follow ISO 717799 for security. Meanwhile, we're looking at CobIT as an umbrella framework to plug into ITIL and ISO.

 

The ITIL service support processes we use include change management, configuration management, problem management, and incident management. For ITIL service delivery, we use release management. Right now, we're trying to get better reporting and metrics on release management.

 

We looked at the Balanced Scorecard for carrying out our IT strategy, but we decided it was more than what we needed. Instead, we've developed some simple scorecard metrics.

 

EL: Why did you decide to go with ITL?

 

DG: We heard about it through the Bank of Scotland. ITIL is a mature IT framework adopted by many European companies. The more we looked at outsourcing, the more we ran into ITIL. We looked at it with respect to the Microsoft Operations Framework and a few other ones.

 

We also felt most comfortable with ITIL at an enterprise level. We first applied ITIL to our help desk platform. Next, we went with problem management, incident management, and then quickly adopted change management.

 

We incorporated some of the ITIL service desk functions into our collections call center. Our internal service desk, which is based on ITIL, manages problems, incidents and escalations, and technical aspects of the call center.

 

Our data center outsourcing partner enables us to link to configuration  management.

 

EL: How did you align your business strategy with IT?

 

DG: In IT circles, everyone talks about the problem IT has with aligning with the business strategy. We had a nice chance not to align with the business, but to be part of the business and create the business strategy. It changed the flavor of what we're able to do.

 

We can execute strategy very closely with the business. Once we set the plan for growth, we knew what we needed to do to go to market. We set out to build the systems platform, and the customer applications we needed to push our growth. We also had seasonable constraints and cost constraints. Adopting governance was also important. We had less than a year to get to market with new originations platforms. We pulled it off. The team I assembled is still with me. We have a very low attrition rate in IT.

 

EL: Why did you decide to outsource your IT infrastructure?

 

DG: We had a data center with some redundancy. We lacked a backup power facility. We looked at building a data center at a co-location service; however, that strategy looked like it might be troublesome in our time window. We were looking for economies of scale, a tie to best practices, such as ITIL, and a competent IT team we didn't have to hire.

 

We ruled out large outsourcing companies because we weren't large enough to influence them to maintain our agility. We were growing and changing; my job has been different every six months. We decided to go with Data Return, a mid-size IT managed services firm, which we felt could respond quickly to our needs. Data Return's co-location arrangement with Level 3 Communications provides a good footprint for an international data center. We also selected Data Return because of the competent people we didn't have to hire, and the 24x7 network operations, and network support. This support extends to monitoring and to alerting our customer applications, and carrying out call control procedures between us and the business partners.

 

Our internal IT team concentrates on project management, business analysis,  custom software development, and help desk.

 

EL: What cost savings have you experienced with Data Return?

 

DG: We own the equipment at Data Return. However, we've saved about 17 percent on IT costs per year. Immediately after we signed the Data Return agreement, we grew faster than expected. Over time, we've gotten more out of the relationship at a competitive price point.

 

We link into Data Return's operation processes from an ITL perspective.

 

EL: Did you engage in other outsourcing arrangements?

 

DG: We outsourced accounts payable because we didn't want to spend a lot of time opening envelopes and processing invoices. When it comes to IT, we have an arrangement with ACS to manage our loan servicing application. ACS provides the OS/390 that the application runs on. US Internetworking manages our PeopleSoft ERP platform.

 

When I started at Drive Financial, we had a small team of PeopleSoft developers. If we were going to manage this application internally, we knew we would need to train the team continually and to keep up to date on all aspects of PeopleSoft. We decided it was more cost effective to go with a company that manages PeopleSoft for many companies. We've had a great USI.

 

EL: Did you out outsource your help desk?

 

DG: Many of the CIOs I've met through professional associations say you outsource most of your IT infrastructure, but you need to keep your help desk inside the company. Some of these CIOs said outsourced help desks weren't responsive and didn't understand the business. We've always considered our help desk points to be the touch points for our organization, and we knew we couldn't outsource these important touch points.

 

Each year, when I do the IT survey, people always praise the service they get from the help desk. We decided to keep these folks within our value system and operating within the team.

 

EL: What initiatives have helped to make the organization more  competitive?

 

DG: We have a common application development framework that underpins our major business functions. That platform allows us to bring a services layer approach across multiple lines of business. This capability enables us to drastically improve our time to market.

 

Compared to our competitors, we pay less for each pre-originated loan. Specifically, we can make more money per loan, and can go to market faster with things like credit policy, pricing procedures, any marketing initiatives.

 

Our standard computing platform enables us to handle the 100-percent increase in loan volume we experienced in 2006. We raised the watermarks, and alerts on our monitoring tools.

 

Part of the new strategy called for standard platforms, such as Hewlett Packard, for everything from data storage to thin clients; Cisco for the network; and Microsoft OS for servers and desktops. Outsourcing handles the rest.

 

--

 

Elizabeth M.  Ferrarini is a freelance technology writer based in Boston,  Massachusetts.

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by Dana Farver

 

The Internet has come of age, and organizations continue to find ways to leverage the power of the Web to build, and improve, relationships with customers, vendors, partners, and employees. Even that bastion of tradition and stability, the banking industry, has come to appreciate Internet resources that far-thinking IT groups are utilizing to become more customer-centric than ever. Witness Wells Fargo, whose executive vice president for wholesale Internet solutions, Danny Peltz, was chosen as a Bold 100 Winner for Commercial Electronic Office by CIO magazine. Enterpriseleadership.org caught up with this banking exec recently to talk about how his group adds value to his business, keeping morale and productivity high (free food is part of the answer!), and the greatest risk he's taken so far in his career. Here's what he said:

 

EL: Can you tell us a bit about yourself, about the Wholesale Internet and Treasury Solutions Group at Wells Fargo, and how you came to head up this group?

 

DP: I've been with the bank for about 16 years and have worked in a variety of different capacities, including finance, project management, marketing, and incentive compensation project management. In 1999, Wells Fargo decided to make a big investment in the Internet. You've got to remember that at that time, the thought was that all banks were going to "become dinosaurs," and we were going to be "dot.com'ed" to death! Each and every line of business was leveraging, or hoping to leverage, the Internet as an avenue for growth at the bank. And if you know anything about Wells Fargo, you know that our focus is on topline revenue growth. So utilizing the Internet was a pretty key issue, going all the way up to the CEO of our company, Mr. Dick Kovosovich. He decided to form a centralized group that focused exclusively on the Internet, and it was at that time that the Wholesale Internet and Solutions team was born. I would've been Employee #2 in that group, along with a gentleman named Steve Ellis. The two of us built out a variety of different services focused on our customers, of which the flagship product was the Commercial Electronic Office (CEO), and that just grew like wildfire at the company. As it grew, its importance to our customers and to our relationship managers within our company also grew, and our responsibilities increased. Eventually, Steve got promoted and I got promoted, and that's how I wound up heading the Wholesale Internet and Treasury Solutions Group.

 

EL: What is "CEO"?

 

DP: CEO is our Commercial Electronic Office. It is a single-sign-on, financial-services portal that enables our larger, business customers, through a single interface, to access all the products and services that we offer them. And I define "larger business customers" as customers with essentially $10 million in annual sales, all the way up to the largest companies on the planet. The CEO has had spectacular growth. Since 2000, we have gotten about 70 percent of our commercial customers to actively use the CEO on a daily basis. And we process trillions of dollars worth of payments on an annual basis through that platform. It enables us to access products and services such as treasury management, brokerage services, credit services, trust services, foreign exchange services, letters of credit, 401k services, etc., all through a single interface.

 

EL: That probably reduces a tremendous amount of confusion and  duplication of effort.

 

DP: It made it much simpler. Most other banks at the time really delivered Internet functionality through each one of those lines of business, and we decided to take a holistic approach to our customers. Our business model stood true over time, and most of the other companies are now continuing to play catch-up with us.

 

EL: That was probably quite a challenge for the IT  group.

 

DP: I don't know if it was as much of a challenge to the IT group as it is the convergence of business and IT. It changed the way that we approached business. My philosophy about IT is that when my business people are confused for my IT people, and my IT people are confused for my business people, I know that I'm successful. And all of them need to be incessantly focused on what the customer wants and needs as opposed to what the bank needs, and that makes us super successful.

 

EL: We are curious about the demographics or trends for Wells Fargo's online commercial business these days. Has it become dominated by a small number of major players, or is there still a lot going on with small businesses online?

 

DP: Well, obviously the bank has had successful penetration rates for the small business line; in fact I think 53 percent of our small businesses actively bank with us online, but not on the Commercial Electronic Office platform. The CEO has 70 percent of our commercial customers, so it's not small businesses, its all businesses. And what we found is that the more control and products and services that you can give to a customer, the happier they are, because they're able to manage their own finances as opposed to waiting for the bank to support their needs.

 

EL: We've interviewed a number of CIOs since we launched a year ago, in many different industries -- hospitals, government, academia, as well as the retail sector -- You're the head of a group that provides products and services for the 5th largest bank in the U.S. What is it you need to do to add  value, to keep your business competitive, in your particular  area?

 

DP: Probably the most important thing is to focus on is the end user, the customer, and to keep things as simple as possible. And then, to provide them with the right workflow tool, so they can accomplish what they need to. The interesting thing for me in terms of how the industry has evolved is as clear as the difference between a client-server application and a Web-based application. In the old days, there was an extreme divide between where the bank ended and the customer began. The workflows that happened in the customer's office were distinct from the workflows that happened in the bank. But the Web has allowed us to create a greater interconnection, and those boundaries no longer exist. So, we're now an extension of our customers' workflow, as opposed to an extra step, and by focusing on what our customers need and the ease of use of our products, this has enabled us to be successful. I usually frame things in three different ways when building out new functionality: 1) How is what I'm building going to make it easier for my customers to do business with their customers, partners, vendors, employees; 2) How is what I'm building going to make it easier for our customers to do business with us; and 3) How is what I'm building going to make it easier for my relationship managers, sales force, and staff to do business with my customers. If you can frame everything you do within those three questions, you're probably on the right track.

 

EL: What quality initiatives do you find most effective for your  organization?

 

DP: I'm a big believer in organic growth and organic ideas and innovative thinking, and we don't use an "off the shelf" industry standard quality initiative like ITIL or Six Sigma. We basically create Pillars of Truth, and we try to focus all of our development and efforts around them. Those are: We want to be 99.9 percent available for our customers, we want customers to be one click away from where they want to get to, we want to make sure that everything we do is centered around the customer, and focused on what they want to do, and we test out our ideas with our customers first, and we never do anything like a "Big Bang" type of migration; we're always doing progressive rollouts and migrations. It's a slightly more costly way to do business, but it's a better way to do business because you have a better service delivery model.

 

EL: We've read that you and your group are constantly upgrading your commercial Web portal to be more customer-friendly, and thus encourage more revenue per customer. Can you talk about some of the ways you've done this, and your philosophy in general about customer service in an age of depersonalizing customer contact?

 

DP: That is an excellent question, because our business is all built on relationships. And so, I am in the business of creating more contact because it allows us to strengthen our relationship with that customer. So, when we went out on the Internet, it became quite clear to us that this was a channel, and not the channel, and that it was not a cost-cutting play, but a revenue growth and customer experience play. And by focusing on it that way, we enabled those existing customer service people who were already servicing those customers to have access to more tools, to be able to service them online. And so, if our customers always called Judy down in the call center, we wanted them to continue to do that, but to also enable the access to the tools to support the channel within that call center. And that's been extremely important because -- and this is what's interesting to us -- the more a customer calls us, the more satisfied they typically are.

 

EL: We understand that your group has also made strides in cleaning up your internal systems architecture. Based on what you've learned and implemented for your external customers, can you talk more about that?

 

DP: What we learned pretty easily was that people like single sign-on. They don't like to remember all these passwords and usernames. So, it was obvious that, once we understood the technology, by creating a single sign-on portal for our employees to be able to access their tools was a pretty important initiative. And so we built out what we call the ICEO, or Internal Commercial Electronic Office, which allows our employees, through the single sign-on interface, to access the tools that they need to support our customers. And really, this was an effort to simplify their day-to-day business line so they could spend more time on the street and less time focusing on how to manage the bank.

 

EL: So Danny, what do you think has been the greatest risk you've  taken so far at Wells Fargo?

 

DP: I think the greatest risk is the incessant focus on doing things as simply as possible for the customers, because this sometimes means taking technology risks. I'll give you an example: We offer our commercial customers a desktop deposit solution that is an Internet-based, remote deposit capture solution that enables them to take their checks, run them through a scanner, and deposit those items online When we went about building that out, we took a different tack than the rest of the industry. The rest of the industry decided that they could not do this without having software loaded on the customer's location. And for us at the bank, that required software maintenance, software distribution, interfacing with the customer's IT organization, and not a lot of flexibility in terms of changes over a long period of time. And I basically put my foot down and said no, we're going to figure out how to do this on the Internet; I don't care how complicated we think it is, that's the easiest way for our customers to be able to do business with us. While the rest of the industry was going one way, we went another, so we were the first bank, or vendor for that matter, to roll out an Internet-based tool. It has shown that we were right going in this direction -- while it was a risk that we may have some execution problems, if you put huge challenges in front of people, they'll step up, provided they're smart and have the right resources. And in a little over a year since our launch, we have over 10 percent of our commercial customers depositing electronically with us, and all told, I think we have somewhere close to about $71 billion in deposits going through our Check 21 service.

 

EL: How do you maximize productivity within the group while keeping  up morale?

 

DP: I buy them food! No, I think that's the great question: How do you keep a "crusade mentality" as you grow and mature within a large organization? The good news is that success begets success, so as we've been successful, we've been asked to do more things, and so we've gotten more people involved. And those who started out originally with us have gotten more responsibility and have grown within the organization. We realized early on that this was a marathon, not a sprint, and while we run really hard, we also have fun together. And so, it's not just about working people hard; we have company picnics and end-of-the-year celebrations, routine parties, and celebrations of milestones and accomplishments, because without that, I think people would feel there was something missing in their day-to-day lives. And we also do buy food, and, we allow people to dress how they want. We look much more like a dot.com of 2000 than we do a financial institution of 2006.

 

EL: They probably feel more relaxed and more creative as a  result.

 

DP: Yeah, and you know, the other thing that I do is I have what is called a "fishnet organization." That fishnet organization allows me the flexibility to move people around to new things, so that the power of the organization doesn't rest within the hierarchy, it rests within what people are doing and the projects that they're on. And as they complete those projects, we move those people around in the organization. That allows them to get their head around new ideas and new activities. In the first 100 days of a new initiative, I've found that the best ideas come from people from other projects with different perspectives.

 

EL: That's really smart, because when people get so overly focused on the hierarchy, they sometimes lose focus on getting the job done.

 

DP: Exactly, and people lose sight of the fact that it's  what they're doing, not where they sit.

 

EL: We know that your group's infrastructure at Wells Fargo has become service-oriented architecture, or at least you're moving in that direction, but you believe that not every project should be opened up as a service. Could you talk about that, and tell us what are your criteria when you're deciding whether or not to make a function a service?

 

DP: When you start making functions services, if you continue to do that, you all of a sudden increase the management of those services. And I believe that there are not that many services that we want to be able to share across many different applications. And so I really want to make sure that at least three, four, five applications that we know of today would want to consume that service before I'm willing to actually make it a shareable, callable service. It requires somewhat of a change in philosophy of development. I think the great hope was that everything would become services and that you'd be able to compile applications on the fly. And I think the reality is that life is not that simple, and that you need to be very measured in how you're using these Web services. Having said that, SOA a great tool for the right uses.

 

EL: What cost saving initiatives do you use to keep  competitive?

 

DP: Well, again, I focus a lot on the topline growth and the customer, and improving the quality of service. Because I think in banking -- and let's be honest here, nobody actually wants to do banking -- the easier you can make it for your customers, the more satisfied they are, and we're in a business where the average delivery is very average. We happen to be in a position where our delivery is considered by the vast majority of our customers to be either very good or excellent. So, I'd rather spend a penny than save a penny, but make people happier, because they're going to stay with me and buy more products.

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by Elizabeth Ferrarini

Information technology has become pervasive throughout academic life at the University of Pennsylvania's Wharton School. In scale alone, IT at Wharton ranks as the largest among business schools in the United States. Deidre Woods, Wharton’s CIO and associate professor of computing, heads up a staff of 100 IT professionals who oversee an infrastructure of 9,500 desks, 200 servers, and support 10,000 Microsoft Exchange accounts, and 22,000 email alumni addresses.

 

Establishing good working partnerships has helped Woods carry out a range of activities that have helped enable Wharton to continue as the top business school in the country. In fact, Woods has built her entire IT career at Wharton on this strategy. She recently sat down with Enterpriseleadership.org to discuss what types of partnerships she nurtures, where governance fits into the organization, and what she expects from vendors and her IT staff.

 

EL: What is your strategy for IT at The Wharton School?

 

DW: The strategic part of my job is to provide the technology to enhance Wharton’s reputation has a thought leader and disseminator of relevant business information globally. It takes many tactical pieces to carry out this goal out. That’s where we get into running everything. We’re also tasked with protecting the institution’s intellectual property.

 

EL: Can you talk about one of the important technology initiatives  you’ve worked on with students?

 

DW: We’ve used innovation to strengthen the school’s reputation; this forms the underpinning of the projects we’ve developed with and for our students, faculty members, and business leaders outside the school.

 

In mid 1990’s, we became the first business school to provide students with Internet access. We worked closely with a group of students to find out what the first version of the system, called Spike, should look like. Since that time, we’ve revised Spike many times. In fact, Spike has turned into a verb. Students know it as a place to get everything, from their course schedules, to event calendars, and to do things such as reserving group study rooms.

 

EL: How do you balance where you put your IT dollars for hardware and  software?

 

DW: We buy turnkey systems to do specific tasks. For example, we bought our admissions systems from the University of Virginia’s Business School. The system works very well by providing students all of the information they need to apply. Spending thousands of dollars to improve the system’s interface would not make sense. Instead, we’ve put a lot of resources in applications like student blogs and student discussion groups, so potential applicants will get to experience life at Wharton.

 

EL: Do you support any commercial research ventures the school  offers?

 

DW: We provide the interface, sample programs, and Help Desk support for researchers to get global access to financial datasets through a service called Wharton Research Data Services (WRDS). About 10,000 researchers and faculty members at 125 academic institutions subscribe to this service. WRDS has become a standard for the way business research is done.

 

Another project we support is Knowledge@Wharton, a Web site and biweekly newsletter of insightful academic business research edited for professionals who read publications such as The Wall Street Journal and Business  Week. The service has about 450,000 subscribers in 189 countries. We support two aspects of the service – the knowledge network that runs from us to other institutions around the world, and the corresponding infrastructure that provides the foundation for the knowledge network.

 

EL: Describe one of the key projects you have done with faculty  members?

 

DW: Four years ago, our dean asked my group to look at how  technology can play a role in business education in the 21st century. We created kind of a partnership between the faculty and members of the IT staff. A faculty committee reviews professors’ proposals for classroom changes, and if the proposal is accepted, the faculty member will get the necessary resources, including hardware and software. Right now, we’re working on 23 such projects with faculty members, and we’ve got five projects lined up for 2006.

 

EL: Do you have any partnerships with commercial entities?

 

DW: One of the partnerships we have is with the publisher Addison-Wesley for a commercial product called OTIS, an equities portfolio manager. We’ve sold it to 70 colleges. We’re also working on another commercial project.

 

EL: What types of governance do you have to protect intellectual  property?

 

DW: We’d like to have more governance. When it comes to issues such as security, I work with my colleagues across the University. In fact, several years ago, the University hired a chief of security; it has been part of her task force to set standards for handling data. If a policy means more work for us, we accommodate the standard. This way everyone will benefit.

 

When it comes to IT at Wharton, we tend to invest in resources for external reviews of our systems. For example, we ask Microsoft, one of our key vendors, to do a routine bill of health of our environment. Ernst and Young has done independent privacy assessments for us.

 

EL: Do you use quality practices such as Six Sigma?

 

DW: We haven’t, because the model for using these types of disciplines doesn’t fit us. Unlike universities, corporate IT departments usually require a lot of process to carry out projects. On the other hand, we have to turn projects around quickly, regardless of the size. We tend to be more focused on results, and our bottom line tends to rule what many corporate IT departments do. We pay close attention to how we use our resources to carry out various projects, and we also measure our results differently than do corporate IT departments.

 

EL: What types of measurements determine IT success?

 

DW: We are measured qualitatively on the best practices we use to leverage IT at Wharton. Serving as an example of IT best practices for IT departments at other business school has become a criteria for measuring our effectiveness. And keeping all of our constituents working with us provides the best benchmark for our success. For the past five years, we’ve gotten very high marks for how well IT at Wharton has enhanced students’ educational experience.

 

EL: Have you read Nicholas Carr’s book from Harvard Business Review  Press, Does IT Matter?

 

DW: It’s a good book. I agree that things such as email, database servers, and desktop support have become commodities. These things, however, form the foundation of more strategic initiatives.

 

The book forces IT professionals to go through the exercise of determining how well they are going, and how they can distinguish themselves from other organizations. During the dot.com boom, we had a tough time hiring good IT resources. Everyone wanted to work on the latest e-commerce venture. Business publications, such as The Wall Street Journal, now report that  companies have become more rational about IT. That’s what Carr’s book is all  about.

 

EL: I heard that some of your classrooms don’t have any Internet  connectivity for students. Why did you decide to do this?

 

DW: When we opened our newest building three years ago, we gave faculty members the choice of how they wanted to teach. They all wanted to preserve the live interactive experience and to add technology as they needed it. The U-shaped classrooms enable students to communicate with each other easily and with the instructor. The building has lots of group study space and labs equipped with computing resources, and each classroom makes available on-demand digital recording for the faculty.

 

EL: You interact with many future business leaders; so, what’s their  attitude towards IT?

 

DW:Many of our MBA students have grown up with the Internet. These students have also worked in organizations where they’ve been exposed to some aspect of IT. Since our students will be managing departments; perhaps, IT; and eventually, companies; they’ll need to know how to partner and work with their organization’s IT department. To this end, we try to be a model for the most effective and harmonious way to do things.

 

EL: When it comes to working with vendors, what’s the most important  thing you want out of the relationship?

 

DW: We work closely with a few well-known vendors such as IBM, Microsoft, Dell, and Sun Microsystems. Yes, we want value for our money. We also want to form a partnership that provides us with good service when something goes wrong.

 

EL: What disruptive technologies are you considering?

 

DW: Computer trade publications talk about how messy Web interfaces are. How do you move beyond HTML to have a better Internet experience? Rich media Internet applications makes sense for us to use in our learning laboratory environment.

 

When it comes to Spike, we’re looking at what types of services we can provide to students’ mobile devices. Our challenge here is to figure out what’s appropriate in a business school environment.

 

EL: What types of IT manpower resources work best in your  organization?

 

DW: We tend to hire a lot of Penn graduates right out of school. Sometimes our graduates will go to work in industry and then come back here; it’s kind of word of mouth. If we don’t have any eligible candidates to promote from within, we’ll go outside and hire someone with the required amount of experience.

 

We tend to look for professionals who have a track record of doing things well and knowing how to manage projects. Even our most junior people have some project responsibility. Being able to deal with our constituents is very important to us. We can tone down someone who has an overdeveloped sense of responsibility, but we can’t teach someone how to get along with others. And because things move quickly around here, we need people who are current in technology. Intellectual curiosity is another trait we look for. My job is to think about where we’re going. It’s everyone’s job to help us get there.

 

--

 

Elizabeth Ferrarini is a free-lance writer based in Boston,  Massachusetts. Reach her at mailto:elizabethferrarini@yahoo.com.

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by Elizabeth Ferrarini

 

By combining two different service quality methodologies, Xerox Corporation realized more than $150 million in economic profit during 2004. Dave Rowlands, the vice president of Lean Six Sigma for Xerox North America, says that a good chunk of this profit came from reducing IT costs in areas such as application development and network infrastructure. Rowland's recent book -- What  is Lean Six Sigma? -- explains how the marriage of the two service quality methodologies can help midsize to large organizations cut costs in most operational areas, while improving service to either internal or external customers, or both.

 

Rowlands recently took time to talk about the concepts in his book, and to provide plenty of examples of how Xerox used Lean Six Sigma to cut IT costs. Here's what this 14-year veteran of Xerox had to say:

 

EL: Can you provide a quick overview of the key differences between Lean and Six Sigma and what do you get when you combine them?

 

DR: Six Sigma focuses on reducing variations, capturing the voice of the customer, and reducing the cost of delivering customer requirements. On the other hand, "Lean" is a methodology that came out of manufacturing. It focuses on creating value flow to the customer and not creating any type of cost associated with non-value add. The combination of the two can result in making work better (using Six Sigma) and making work faster (using Lean principles). This quality improvement method provides you with tools to identify quality problems and to eliminate waste in your work area.

 

EL: Did Xerox develop the concept of Lean Six Sigma?

 

DR: We're one of the early adopters of putting both concepts together. In the early 1990s, we started using Lean in our manufacturing operations. We got very good at producing things better at less cost. As 2000 approached, I talked to our quality team about doing both Lean and Six Sigma. At first, the team was hesitant about the move for two reasons: few companies were doing it, and no one had a good understanding of how the two methodologies could work together.

 

EL: Are there any differences in the way you apply Lean Six Sigma to  IT initiatives than to sales or marketing areas?

 

DR: No. You use the same methodology for IT as you would for other areas. For IT, a lot of the voice of the customer area focused -- at least for us -- on internal customers, the people who use these systems within the company.

 

EL: Can you talk about the specific IT areas in which you've applied  Lean Six Sigma?

 

DR: We've used it to reduce infrastructure costs resulting from our outsourcing agreement with EDS. Specifically, we've looked at how we could get a higher level of Help Desk service at a lower cost and with faster turnaround. We applied it to storage by examining how we could reduce the amount of storage required and the number of servers. We also looked at how we could do a better job of predicting when to consolidate servers, and purging and archiving what we do.

 

The basic Lean Six Sigma tools enable you to collect data, and then structure that data so you can make rational decisions. To this end, you'll be able to either elevate your level of service or reduce your cost for the same level of service.

 

When it came to applications development, we looked at how we could get faster adoption rates for the things we developed, how we could test things more efficiently, and how we could predict earlier in the process when something was going to reach maturity.

 

EL: Looking at infrastructure areas, can you discuss some specific projects to which you applied Lean Six Sigma successfully to reduce costs?

 

DR: One project consisted of looking at the infrastructure cost per telephone and the level of service our sales group in Canada was providing to customers. Our research showed that we were paying a certain price for all of these internal phone and voicemail systems. By mapping out the different source of phone services and the cost for each, we were able to devise a new model for telephone service for our sales force. We migrated these folks onto a consolidated plan that provided a remote voice mail link which could loop back to the main Xerox phone system. So we offered them the benefits of a cellphone at the reduced cost of a standard, high-volume plan. At the same time, we got rid of the unnecessary telephone infrastructure and the support.

 

As the applications development projects get larger, the business requirements documents get more complex, and the variation in our estimates of how many errors there are gets even larger. As a result, we get worse at predicting when a project will be released and the level of maturity. We use Lean Six Sigma to study the correlations between the size of the project and the estimation for what it will take us to finish it.

 

We've also used Lean Six Sigma to study the role throughput yield of developers. Yield is the one-stop process of looking for defects. Role throughput looks at how many of the steps in a multi-step process you can get through without defects. It's a good indicator of how much rework and how much cost is involved. For example, poor role throughput yield means there is a lot of hidden waste in rework and inspection. In turn, you'll have poor predictability of release.

 

EL: What improvements have you made in application development as a  result of your Lean Six Sigma findings?

 

DR: We changed the way we set up large projects teams to avoid unnecessary manpower costs. For example, we found that you'll get better cycle time if you use more developers on a project. However, the marginal yield -- the amount of additional testing needed -- drops off dramatically with just three developers. So, we now assign three or four developers to a sub-section of a project.

 

EL: Can you give me an example of a non-IT area in which you  successfully used Lean Six Sigma?

 

DR: Another example was our spare parts usage throughout our 14 different service districts. We looked at the usage of parts for identical pieces of equipment. We had a 200 percent variation from best to worse. For example, the best in the country could create a level of service with half the parts budget of the worse in the country. Mapping helped us to find out the differences in the process and move everyone to the best. Then we looked at how we automate these into our ERP system.

 

EL: What kinds of analytical tools or software packages do you use to  carry out your Lean Six Sigma analysis?

 

DR: We use a lot of basic analytical tools such as process maps, and praetors. When it comes to the next step of understanding the real differences between different processes, we use statistical tools, such as hypothesis testing. Minitab is an industry standard for doing control charts and hypothesis testing. Our approach is to get results by using the simplest tools possible.

 

EL: Are you doing a lot of Lean Six Sigma projects with your external  customers?

 

DR: We've taken the approach that we aren't trying to sell you copiers; we want to provide you with document management solutions for problems you have and find opportunities for you. We might talk to a customer about doing a workflow assessment in their office. In this case, we'll use Lean Six Sigma to find ways to reduce the time it takes them to do work, to improve the quality of work, or to reduce the cost, all at the same time. For example, we used Lean Six Sigma to study a large bank with 3,000 copiers and printers located in various offices. Just by understanding who was using the information, how they were printing their information, and what their costs were, we cut their number of machines to 400 and cut their costs by one third, while continually improving the quality of service.

 

EL: How has Lean Six Sigma initiatives contributed to Xerox's bottom  line?

 

DR: The ultimate measure we use is called economic process. It's a net operating profit after tax and after cost of capital. It directly benefits our shareholders. If you generate economic profit, you're generating bottom profit for the shareholders. It helps us to decide which projects to go after. You can do a cost-saving project, revenue producing project, or an inventory reduction project.

 

Internally, we've generated more than $150 million in economic profit during 2004. These are reductions in our operational costs and driving our revenue.

 

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Elizabeth M. Ferrarini is an IT consultant from Boston,  Massachusetts.

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by Elizabeth Ferrarini

 

Governance. Quality initiatives. Proven technologies. All of these things have a high priority at Booz Allen Hamilton, one of the largest and the most successful business and IT consulting firms in the world. The company employees 15,000 employees and has revenues exceeding $2.7 billion. Areas of consulting to the world's largest organizations and government agencies include strategy, organization, operations, systems, and technology.

 

Enterpriseleadership.org sat down Booz Allen's Daniel M. Gasparro, the firm's chief technologist who is responsible the IT governance model and IT plan and related budget. Here's what he had to say.

 

EL: Describe your IT organization?

 

DG: Our IT staff includes 210 employees and 50 subcontractors who maintain our Help Desk and telephone systems. We have networks reaching six continents in 100 different countries where we have offices. Our connectivity services range from virtual private network (VPN), to multiprotocol label switching (MPLS), to services to connect them. As a consulting firm, we deal exclusively in intellectual property, so, to this end, we've got an extensive collaboration capability based on Microsoft's SharePoint. This system includes a knowledge management component and project management capabilities. PeopleSoft drives our human resource system, and we have a combination of financial systems for our government and our commercial sector.

 

EL: Your folks went to MPLS in 2004. What has been the bottom line benefit, and in what applications have you seen performance improvements?

 

DG: We've derived a cost benefit based on the ability to increase bandwidth without having to spend more to get it. We're getting more megabytes per dollar. For example, we've been able to double our bandwidth in some locations without increasing the cost to the firm. Because of MLPS, we've been able to add another layer of service capabilities through the Cisco routers. We can now rank applications based on priorities to the business; for example, financial transactions at certain periods of the month take priority over other applications. And, we're now putting applications in the appropriate business classes based on levels of reports.

 

EL: What is your governance model, and how does it work to benefit  the business units?

 

DG: It's comprised of a steering committee with senior members from both our commercial and government businesses. Customer councils support this committee by providing accurate and reflective business information in our IT supply and delivery. These customer councils consists of two groups: (1) the administrative systems council focuses on all of the IT professionals who run business systems, such as human resources and finance, as well as the business owners; and (2) the client technology council includes business unit professionals who study how the firm can market more competitive services.

 

EL: Can you go into more detail about the role of each  council?

 

DG: The administrative systems council devises the business case and the strategy to carry it out. This group takes their business capability and mirrors it together with business plans. The CFO who chairs this council takes the business plan to the IT Steering committee

 

The members of the client technology council harness a way to drive our own strategy to become more competitive. For example, this group discussed the features that our collaboration software needed in order to leapfrog the competition.

 

EL: Given the IT nature of your business, can you tell me how you've used IT to make your clients more competitive? Are there any examples that stand out?

 

DG: Our investment in our new collaboration architecture is a good example. First, we replaced the infrastructure, such as email. We're now in phase two, which includes replacing our old collaboration systems with a tool that can help us revise our IT governance approach.

 

EL: I read that you've put off moving to Voice over IP (VoIP).  Why?

 

DG: Most of our business doesn't involve a network. Many of our employees spend the majority of their time at client locations. A study of our traffic patterns showed that VoIP provided us with no real advantage. On the other hand, we're exploring the potential use of public VoIP services, which could provide our client staff with an advantage when they are working in international locations. However, our employees who tried one of these services said it wasn't yet ready as a business-class service, and that it also had some security issues.

 

EL: Within IT or within your consulting practice, do you have any  particular quality programs that you use more than others?

 

DG: We're in the early stages of deploying the IT Infrastructure Library (ITIL). We put the Service Desk in place in 1997, and initiated Change Management in 1999. We're planning to carry out Incident Management and Configuration Management, and our plan also includes expanding the Service Desk to include more infrastructure capabilities, including televideo.

 

Our Service Desk and Change Management runs on packages from Vanta, a company owned by PeopleSoft. We're going to be using a package from Telelogic for the other initiatives.

 

This approach isn't my ideal long-term architecture because the Service Desk and Change Management have to be linked. Both also have to be driven by different business requirements.

 

EL: Based on the consulting work you've done, do you have an idea  where the Fortune 500 stand with the adoption of ITIL?

 

DG: Hewlett Packard is the only company we know of that has integrated all ten of the ITIL processes, and we've found that one third of Fortune 500 have started to carry out some of the ITIL processes. Another third of the Fortune 500 companies are examining how to approach ITIL. However, the ten percent that has been doing something with ITIL hasn't been following the ITIL framework very religiously.

 

In looking at ITIL, many companies evaluate how they use it to carry out processes around lifecycle management. Most organizations, on the other hand, have three basic functional groups: planning, integration, and operations. ITIL is about putting in a supply-and-demand framework to align to the business. If you throw an integrated process across those functional teams, the nature of the IT organization will resist the integration process and bring Change Management to the forefront. As a result, we're looking at a phased approach to ITIL because Change Management is going to be major problem.

 

EL: As you go further into ITIL, will you have to make any changes to  IT employee skill sets?

 

DG: We're looking at realigning the careers of many of our IT employees. Many employees have functional certifications in areas such as Cisco. We want more of our employees to have process certifications in areas, such as ITIL, rather than functional certifications.

 

EL: Any comments on Nicholas Carr's book, Does IT Matter?,  or his Harvard Business Review article, "IT Doesn't Matter"?

 

DG: I wrote an article called "Evolving Toward a  Services-based Organization" for Network magazine, in response to his article. Carr failed to discuss the nature of the dialog between IT and the business units. Ten years ago, the dialog between the two focused on how IT could help the company achieve a competitive advantage. Today, we talk about IT as an enabler.

 

How do you engage IT in a productive dialog with the business units? Quality measures, such as ITIL, stress a governance model that aligns with the business demands and IT. The governance model is the forum for IT to have a discussion with the business.

 

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Elizabeth Ferrarini is an IT consultant from Boston,  Massachusetts. Reach her at elizabethferrarini@yahoo.com.

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by Elizabeth M. Ferrarini

 

The CIO role at organizations with more than a $1 billion in annual revenues has changed. That's the finding in Ellen Kitzis's, book, The New CIO  Leader. A group vice president at Gartner's Executive Programs -- a membership-only program for more than 2,000 CIOs -- Kitzis says that many large corporations have one corporate CIO, who is responsible for the overall strategic direction of IT, and dozens of other CIOs, who are responsible for keeping systems up and running. However, that CIO model doesn't quite fit The Hartford Financial Services Group, one of the largest and the oldest financial investment and insurance companies based in the U.S.

 

With annual revenues of $2.3 billion, The Hartford has a corporate CIO and senior vice president (Ken Auman) and five regional CIOs, each directly aligned with a specific business division. Together, this team of six IT senior executives oversees the leadership of 1,800 IT professionals. The role of a divisional CIO at The Hartford, however, can make or break how competitive a division's product will be in the marketplace.

 

Andrew MacDonald functions as the CIO for the personal lines division, overseeing a staff of 250 IT professionals and about 150 contractors, depending on the projects at hand. He, along with the other divisional four CIOs, reports directly to Auman and indirectly to the president of the personal lines division. MacDonald's role does consist of developing and maintaining systems support of the personal lines operation. Moreover, his role has two strategy components: ensuring that the IT team can provide products and solutions to meet the division's ongoing needs, and providing defined business value through key investments to meet future needs. Prior to joining The Hartford in 2002, MacDonald worked as a vice president for strategic alliances for a worldwide product vendor, where he gained experience delivering complementary products to support the mission of international organizations.

 

Enterpriseleadership.org recently spoke with Andrew MacDonald about his role  as a divisional CIO. Here's what he had to say:

 

EL: What does your governance model look like?

 

AM: The company has several governance boards -- one board covers the needs of the property and casualty business, and the second board governs all of the business strategies. The latter looks at how we're going to drive business value for The Hartford. A portfolio management team governs corporate business strategy execution within each division.

 

EL: At a recent Computer Science Corp. conference, you told the audience they need to take a hint from the fast-food industry and adopt a pilot approach to developing new products. Can you talk a little more about this concept?

 

AM: Traditionally, the insurance business has not taken advantage of IT. That attitude has started to change. We're now seeing a lot of new players getting their products faster to market than some well-established companies.

 

At the conference, we talked about how companies can approach new ways of doing business by deploying IT systems. For example, the fast food industry tends to identify a market, tests the product in a specific market, and then decides if the test results justify rolling out the product to other markets. We also tend to identify pilot opportunities, test the market with the new product, and weigh our market share opportunities. We use new techniques, such as speed to market, to gauge their effectiveness. For example, the configurable engines in our rating systems and our underwriting systems enable us to make product changes very quickly.

 

EL: Computer Sciences Corp. is a big Six Sigma company. What kinds of  best practices do you use at The Hartford?

 

AM: Many years ago, we started using Six Sigma methods to make business operations more efficient. The large-call customers that support our customers have benefited greatly from Six Sigma.

 

We've started to look at how IT can leverage Six Sigma alongside of our mainstay best practice, Capacity Maturity Model Integration (CMMI). These two best practices can help us to measure our IT transformation and to help us make better use our of IT talent across the five divisions.

 

We use CMMI to measure the effectiveness of our applications development process. We also use the IT Infrastructure Library in support of our actual products.

 

We recently created a shared service that is deploying both CCMI and ITIL across our five divisions. This shared service enables my group to focus on the applications suite used in the personal lines division.

 

EL: You mentioned an IT transformation at The Hartford. Can you go  into more details about this?

 

AM: We began this transformation in 2003 to look at how well we get things done. We needed to drive more capabilities into IT. Where it made sense, we decided to leverage outsourcing to maintain some of our legacy applications. This structure has enabled us to have our talented IT people work on new products.

 

EL: How is the transformation helping to drive cost out of  IT?

 

AM: Each division's portfolio management group is helping its respective IT organization make better business decisions. For example, we want to create full transparency about where we spend our money. This goes for both on-going maintenance and the investment in new products. What does and what doesn't provide a competitive advantage to The Hartford are important business decisions. That's the whole idea behind the transformation. The process has created a much-needed dialog between IT and the divisions. It has allowed that transparency to be leveraged.

 

EL: Do you have any CIO rotation program going on where you spend  some time running a business unit?

 

AM: No, we don't have any such rotation program. The model is to have each CIO linked to the respective divisional organization. We try to sit with the division folks, attend their leadership meetings, as well as meetings with the corporate CIO and the president.

 

EL: As part of the transformation, what types of IT talented are you  seeking?

 

AM: We're focused on how we can hire the best talent possible and to continue to nurture talented professionals. We're hiring a lot of MBAs to be business analysts. We're also looking for professionals in project management and software architecture. We're heavily developing both of these areas.

 

EL: What is the role of business intelligence in your  organization?

 

AM: We're tracking other IT shops to determine what capabilities they have to support their business units. Specifically, we want to look at how some of our competitors are leveraging IT to deploy new solutions. We're constantly looking around to see if they are using best practices or are there better things we should be doing.

 

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Elizabeth M. Ferrarini is a freelance technology writer and  IT consultant from Boston, Massachusetts. Reach her at elizabethferrarini@yahoo.com.

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by Elizabeth Ferrarini

 

Staying on stop of best business practices in IT -- especially for privacy, security, and new technologies -- has become a hallmark for the CIO at one of the largest teaching hospital organizations in the United States. Dr. John Halamka has managed to combine his training as a medical doctor with an innate ability to understand all aspects of computer networking.

 

Dr. Halamka oversees the IT needs for CareGroup Health Systems' three major Boston-area hospitals -- Beth Israel Deaconess Hospital, Mount Auburn Hospital, and New England Baptist Hospital -- and three community hospitals. Together, the six CareGroup facilities have about 12,000 employees, including 3,000 doctors who see about one million patients per year. Halamka is also an associate dean of Harvard Medical School where he spearheads all of the technology programs.

 

Halamka got a jumpstart on EDI long before HIPAA came along, and his security and privacy practices at CareGroup appear as a case study in a book by the National Academy of Sciences. He took a minute to answer some questions about what he has been doing in EDI, security and privacy, how he keeps up with technology, what he learned from an outage that plagued two hospitals for almost two days, and what types of technology he uses every day.

 

EL: Can you summarize the high points of your entire network  infrastructure?

 

JH: About 225 employees maintain the IT infrastructure consisting of 8,000 desktops, 32 terabytes of storage, and 25,000 network ports throughout the 45 miles of wide area network (WAN). A 155MB per second SONET backbone connects the WAN. Most of the networking gear -- firewalls, virtual private network (VPN), routers, and switches -- comes from Cisco. Either Hewlett Packard UNIX servers or Compaq Windows 2000 servers front end several EMC Symmetrix storage area networks. A StorageTek tape library handles all enterprise backups.

 

EL: Once you were finished planning for Y2K, you had to start worrying about HIPAA. How did you lay the preliminary foundation for HIPAA requirements such as electronic data interchange (EDI)?

 

JH: Back in 1998, even before Y2K, the CIOs of our provider organizations formed a consortium to enable the entire New England payer provider community to create EDI transactions among ourselves for free. The New England Health EDI Network went live in 1999 before HIPAA EDI transactions for benefits and eligibility.

 

Since that time, we've used a common infrastructure -- basically Napster for healthcare -- or point-to-point interaction using a VPN between payer and provider. The VPN sends encrypted transactions through a common gateway we've built for referral authorization and our claims, and Web status inquiries. In October 2002, we completed all of the EDI HIPAA transactions for New England.

 

EL: Privacy is a challenging area for all types of organizations. How would you rate your privacy best practices for the past few years?

 

JH: I'd rate them as excellent! We're one of the test cases  featured in the leading book about healthcare privacy. For The Record --  Protecting Electronic Healthcare Information, published by the National Academy of Sciences, covers best practices in authentications and access control, auditing, physical security, and disaster recovery.

 

EL: What kinds of initiatives do you have in place for  privacy?

 

JH: Since the early 1980s, we've been auditing every transaction that goes through any one of our clinical systems. We've got a Web site called PatientSite where any one of our patients who has received the appropriate authentication credentials can review his or her security audit online. We can also give a patient a printout of the security audit.

 

We've got a strict no-tolerance policy for confidentiality violations. About three or four employees get terminated every year because of these violations.

 

EL: What have you been doing to increase privacy?

 

JH: Each employee needs to be completely trained in all aspects of privacy. For example, every patient needs to be notified about our privacy policy and to sign off on it. A patient needs the opportunity to opt out of certain things, such as automatic enrollment in fundraising activities. We require a great deal of manpower to train our 12,000 employees. So we've selected individuals from key departments, such as IT, human resources, and medical records, to work together to conduct training sessions.

 

EL: You can't have privacy unless you have security. Unfortunately, HIPAA still doesn't have a hard and fast security rule right now. How did you decide what best practices to use?

 

JH: You need to sort of make one up. In other words, ask yourself, what are those security elements that are absolutely required to meet the privacy regulations, effective April 2003.

 

We've had some very good security best practices for many years. For example, every Internet transaction always has 128-bit secure sockets. All strong authentication passwords must have a minimum of six characters, consisting of alphanumeric characters; these passwords expire in 90 days.

 

Based on the information in For The Record, we created a grid to rank the security provisions for each one of 400 different IT systems. Because there is no security rule, we're not sure if 128-bit secure sockets are good enough. What about Triple DES? We looked at all of those things that didn't meet the spirit of best practices. We've begun to remediate, for example, systems that didn't have passwords or didn't have audit trails.

 

EL: What are your feelings about security technologies such as PKI  and biometrics?

 

JH: We tried PKI about four years ago. It didn't work for us. Maintaining 12,000 certificates for that many employees can became an administrative nightmare. We use PKI, in one sense, to do secure email between our trading partners. A company we use offers a secure, SMTP gateway for certification exchange between organizations. Each transaction remains encrypted as it travels over the public Internet from payer to provider or between two large provider organizations. These aren't personal certifications, but organizational ones.

 

Biometrics doesn't work very well in healthcare. You can't have false negatives. Imagine you're attending to a critical patient. You can't get the patient's chart because the patient has a sweaty thumb print.

 

EL: Is there any special device you use to handle  authentication?

 

JH: We use a device from BlueSocket on both our wireless and our wired networks. The device hits the LDAP directory. We think WEP or the wired equivalent privacy protocol isn't sufficient. It uses a single key for all clients. Once someone cracks the key, your security is compromised. With the BlueSocket device, you need to specify your user name password in order to access an application.

 

EL: Shifting gears from security and privacy, what types of new technologies are you considering that will enhance the quality of care physicians provide to patients?

 

JH: We're carrying out RFID to track critical medical equipment in the emergency department using devices from Pango Networks. Over the next year, we'll be using bar-coded wrist bands, bar-coded medications, and bar-coded employee badges to track medication administration.

 

We have two million square feet of wireless to ensure our clinicians have all of the information they need to deliver quality care.

 

EL: Several years ago, The Boston Globe and all of the computer trade press publications carried the story about a network outage at two of the CareGroup hospitals. Can you briefly tell what happened and what you learned from the experience?

 

JH: On Wednesday, November 13, 2002, the network experienced a major slowdown for three days. The CISCO technical support team found the Layer 2 structure of the network to be unstable and out of specification with 802.1d standards. The management VLAN in some locations had 10 Layer 2 hops from root. The Spanning Tree Protocol (STP)  imposes a maximum network diameter default of seven. Thus, two distinct bridges in the network should not be more than seven hops away from one to the other.

 

A major contributor to this STP issue was the network and  Picture Archive Communication System (PACS) network, for sharing high-bandwidth visual files and other clinical data; this was 10 hops away from the closest core network switch, three too many for the spanning tree to handle. To eliminate its influence on the CareGroup network, we isolated it with a Layer 3 boundary. All redundancy in the network was removed to ensure no STP loops were possible.

 

I learned that infrastructure must be lifecycle-managed per a multi-year strategic plan and not simply replaced at end of life. You need to retire legacy network. You also need to demand review and testing of network changes before you carry them out. Good downtime procedures must accompany each application we carry out. Another lesson is that a disaster recovery plan addresses all the details of a disaster. You need to plan employee logistics, communicate realistically, prepare baseline backups, and focus disaster plans on the network, not just the integrity of the data.

 

EL: One of your colleagues said that you're really a bionic CIO. What  types of devices do you carry with you at all times.

 

JH: I'm connected at all times and on call at all times. I have a Blackberry 7290 (Bluetooth enabled GSM/GPRS phone), which I use to answer 500 daily emails. It's also fully integrated via Bluetooth into my 2005 Toyota Prius so I'm completely connected when I drive. I also carry a nationwide pager for redundancy. My medical information is implanted in my right triceps, should I ever need medical care.

 

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Elizabeth Ferrarini is a free-lance writer from Boston,  Massachusetts. Reach her at iswive@aol.com.

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by Elizabeth M. Ferrarini

 

Once upon an Internet time, an upstart company climbed out on the leading ledge of ingenuity to shake a legacy industry to its core. In 1983, E*TRADE Financial completed its first consumer-based electronic trade via Compuserve, a dial-up, PC-based online service. A decade later, E*TRADE began offering brokerage services directly to individual investors through several online outlets. E*TRADE.com opened for business on the Web in 1996. Today. the site handles about 180,000 transactions between 9:30 and 4:00 p.m., and can have from 50 to 100,000,000 Web hits a day.

 

Because of the site's initial popularity with consumers, E*TRADE Financial's IT organization decided to nip two potential challenges in the bud: how to build an infrastructure to handle an infinite volume of financial transactions, and how to give customers assurance that their identify and assets would always be secure. Enterpriseleadership.org spoke with Greg Framke, CIO of E*TRADE Financial, about the adoption of open source software and the on-going search for better security tools and techniques. Prior to E*TRADE, Framke was director and COO for global equities technology at Deutsche Bank in London.

 

EL: Describe your IT infrastructure?

 

GF: To us, E*TRADE.com is one, big application, which serves as our storefront. We're a direct provider of financial products and technology to consumers. Our technology isn't any different from that of any other financial services company.

 

The infrastructure consists mainly of one- and two-U Intel-based machines running RedHat Linux. Our Web servers run Apache and our application servers run TomCat -- two Open Source products. We're finishing up a migration of BEA's Tuxedo, a transactional monitoring middle layer that is 90-percent Apache and 10-percent IP of our own. Our data warehouse runs on a distributed, clustered Linux DB2 installation. Our highly available, clustered databases run mostly on Sybase. We use it for replication as well.

 

EL: You've been running Linux since 2000. Can you talk about the  decision to move to it?

 

GF: From 1997 to 2000, we were a big user of very expensive Sun Microsystems's 4500 enterprise servers. Sun was the vendor of choice for companies plugged into the Internet, but several undercurrents were going on. Linux was maturing as a set of routines. Likewise, we were in touch with several large companies and were running production Linux or open BSD systems.

 

We analyzed what it would mean to deploy Linux, and were amazed to learn that we could save tens of millions of dollars a year if we did so. In late 2001, we ported some of E*TRADE.com to Linux as a trial. When Hewlett Packard and IBM announced their support for Linux, we had no trouble selling it to our CEO, and the following year, we started aggressively to deploy Linux throughout our enterprise. It not only enabled us to save money, but it performed better and is more stable than Sun. It's been an incredible win for us.

 

EL: What are some of the big things that stand out about going to  Linux?

 

GF: We average about 400,000 unique log-ins per day. Linux enables us to handle this volume better than Sun would have done. Before Linux, we had 10 and 12 CPU Sun machines. Now we deploy one- and two-U machines in a stack. Adding capacity consists of buying a stack of very inexpensive machines. When machines come off warranty, we don't bother to put them on maintenance. We just let them run until they fail.

 

EL: Are there any other areas where you're considering deploying  Linux and open source?

 

GF: We continue to deploy open source wherever it makes sense for us. Right now, we're testing some open source security products. They're pretty specific, and there's lots of them. We're also looking at open source databases.

 

EL: Have you experienced a security snafu?

 

GF: We don't publicly disclose security snafus. However, we perceive ourselves to be a leader in security. We're very public about what customers can do to protect themselves and what we do to help protect them. We have a track record of being out there in front and doing a good job of security. In January 2006, we came out with the complete protection guarantee. It will protect consumers from any security issues they may have. A month later, Charles Schwab introduced a similar program.

 

EL: You're in a highly regulated business. Are any of your compliance  solutions running on Linux?

 

GF: This is one of these niche technology areas that tend to come out first on Microsoft. A lot of vendors feel that many of their customers are better able to support Microsoft. I'd argue that Linux or UNIX is just as easy to write to, or port to.

 

EL: Database security is often overlooked. What are you doing about  it?

 

GF: We encrypt all of the data -- either electronically or physically -- that leaves the premises for any particular reason. We deploy a variety of techniques within the enterprise to encrypt data.

 

This is an area that has room for technology improvement. It's going to be an area of growth, just like the proliferation of technology solutions to consumers.

 

EL: In 2005, you made the RSA SecureID token technology available to your customers. Why did you select this technology, and how does it work?

 

GF: We started offering the RSA SecureID token to all of our customers in April 2005. The technology is great. It's a little piece of hardware about the size of a key chain with a display on it. The six-digit number on the display changes every 60 seconds. To log into our site, you need your ID, password, and the six-digit number. If you are missing one of those three pieces of information, you can't log in. This is the best defense on the marketplace against key logging and Trojans. If someone steals your identify -- either offline or online -- he or she would still need that token to get into your account.

 

EL: Why did you select RSA, and what has been the acceptance rate for  the SecureID token?

 

GF: We looked at a couple of other security vendors' products. The RSA solution fit well with our technology and our infrastructure.

 

Security and privacy have always been important to us. We knew that two-factor authentication wasn't going to be the best practice for long. In 2003, we began to study this issue and to look at what was in the marketplace, and we decided that the hardware-based token offered the most amount of protection, offered mature technology, and was the easiest to carry out. Our customers responded favorably to surveys about using this technology. In fact, the customer pilot went great.

 

The acceptance for tokens doubled month after month. We have a sizeable number of customers who log into E*TRADE.com using the token (we don't publish how many). According to our surveys, the token has made customers feel more secure about doing business with us. In fact, we've seen an increase in the number of assets customers hold with us. We think there is a direct correlation between the two findings.

 

EL: Since you are in such a technology-intensive business, how do you  distinguish yourselves from others in your space?

 

GF: It's a tough market right now. Self-directed investors are a demanding customer base. You have to meet that demand. To this end, we've always given our customers value. Our flexible technology has enabled us to get innovative products to market faster than our competitors. For example, we were the first to offer a two-second guarantee: If we don't execute and confirm your trade on E*TRADE.com within two seconds, you get a free trade.

 

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Elizabeth M.  Ferrarini is a freelance writer from Boston, Massachusetts.

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by Elizabeth M. Ferrarini

 

Can an organization's IT infrastructure helped to differentiate the organization strategically in the eyes of its competitors? In the infamous Harvard Business Review article, IT Doesn't Matter (May 2002), author  Nicholas G. Carr provides a gloomy prognosis of this happening today.

 

FedEx, however, has managed to create an IT infrastructure that has glowed brightly in the eyes of competitors since it started in 1971. In 2002, about $22 billion worth of business passed through FedEx's extensive package delivery networks.

 

Rob Carter, executive vice president and chief information officer of FedEx, says that his company's IT component "is the competitive glue that holds all of our businesses units together." While Carter refers to himself as a classic CIO overseeing applications development, the network infrastructure, and five data centers, he sets the technology direction for FedEx's global IT organization which has 6,000 employees and operates on a $1.5 billion annual budget.

 

Carter, who joined the company in 1993 and has received many industry recognitions, such as InformationWeek's Chiefs of the Year. He talks about FedEx's technology that built the package delivery business, FedEx's educational initiative to devise a major technological center in the South, best practices and cost models used by FedEx's IT organization, and, of course, Carr's article.

 

EL: In David Kirkpatrick's Fortune magazine opinion piece (May 28, 2003) about Nicholas G. Carr's Harvard Business Review article, IT Doesn't Matter, you say, "Everything in the company has IT inputs. It's the software stupid!" Can you explain what you meant?

 

RC: Carr's basic premise in the article is since the infrastructure is built out, you don't need to pay attention to technology anymore. To some extent that's true. We have a broad set of technology infrastructure in place. My comment, it's the software stupid, refers to the applications within the infrastructure as the key elements that differentiate you in customers' eyes. These applications will drive your internal productivity.

 

The battleground continues to be the application of that technology not the fact that you happen to have a computer system that runs payroll.

 

Everything we do at FedEx has a technology underpinning that supports not just our internal operations but the information we're able to provide our customers about shipments in the FedEx networks. We built the FedEx brand with a set of capabilities including, not only the operational excellence of FedEx, but the technology that allowed us to achieve this excellence.

 

EL: Can you summarize the technology that built your company and changed the competitive climate for well-established companies such as United Parcel Service?

 

RC: Our package tracking system was a unique offering at FedEx. It really built the industry of express transportation and information about the shipment. In 1978, Fred Smith, the chairman and founder of Federal Express (incorporated in 1998 as FedEx), said this great quote which is worth repeating: "The information about the shipment is as important as the shipment itself." Moving packages reliability was a key component of our initial success, but we were then, as well as now, about making customers aware of what was happening with their packages until they reached their final destination. We created that visibility to go along with the industry philosophy of reliable delivery.

 

Our package tracking system kept us ahead of the competition for about two decades. It wasn't until the 1990's that our competitors started to understand the value of the information and began to build their technology and information networks.

 

EL: If you apply what Carr says in his article, you're going to have shorter competitive windows for new, innovative technologies. What's your feeling about that?

 

RC: We don't know what yet-to-emerge killer applications will enable us to change the way we do business. It's like this: In 1899 when Charles Duell, the commissioner of the U.S. Patent Office was leaving his post, he remarked that we didn't need the Patent Office any more because everything that can be invented has already been invented. There are endless things yet to come; there's no question in my mind where we are with the application of information and technology.

 

Today, competition is more active and fierce than it was when we started the business. Everyone wants to provide the best possible information about every shipment moving through their systems.

 

I don't think any technology innovation will have a two decade advantage anymore. Some may have a couple years advantage as you get new technologies out there and customers adopt them. A certain first move advantage occurs. These customers get so hooked on your technology and your pricing they become so overwhelmed at the thought of switching to another competitor's offering.

 

EL: You have a gigantic IT organization. How is it organized?

 

RC: The majority of our IT organization lives inside of a shared services called FedEx Services. It provides applications support, and infrastructure support to all of the operating companies at FedEx Corp.

 

FedEx Services has a hierarchy of boards of governance, including an executive committee and strategic management level. All of the various lines of business report to the latter.

 

Our internal business partners work with various IT project management teams to launch new product offerings and or new business initiatives and strategies. The different tiers of governance bodies set priorities and plan the resources for IT for the upcoming months and years.

 

EL: Have you been looking at new businesses such as outsourcing transportation logistics for your customers, such as Ryder does?

 

RC: FedEx Supply Chain Services competes with Ryder on that kind of transportation management function. We go in and run sets of transportation services for companies.

 

EL: Have you adopted certain best practices models such as Six Sigma or  the IT Infrastructure Library (ITIL)?

 

RC: We know about ITIL. However, we've based most of our governance process on a component of Six Sigma. We've internally developed program methodology and governance structure that supports the IT component of our ISO 9000 certification. We've used a lot of the best practices out of the Capability Maturity Model, Six Sigma, and some IT Infrastructure Library.

 

I became quite enamored with the ITIL. In fact, the ITIL set of books are quite good and their content has provided basic reference points for a lot of our IT practices. Many of our groups use specific areas of ITIL, such as change management, but we don't use it end to end.

 

EL: What costs models do you use for IT?

 

RC: For the most part, we allocate costs back to the business units based on usage. This method isn't as fine grained as charging back for transactional services.

 

EL: A lot of companies got hit by the dot.com bust because they built out their infrastructure. How well did you folks weather this event?

 

RC: We continued to support huge growth in our Internet-based customers throughout the dot.com boom. Since the inception of FedEx.com in 1994, we've experienced at least 100 percent growth in all areas of our services. This site has provided us with massive customer interaction and customer service. We had no down side to that. We built our infrastructure as fast as we could and customers have continued to adopt it at an incredibly fast rate globally.

 

EL: You announced FedEx Institute of Technology. What will be its  focus?

 

RC: FedEx Institute of Technology, based at the University of Memphis, consists of a broad array of technology research and practical deployment. The Institute is a hub for applied IT in all different types of domains, such as bioinformatics, supply chain research, artificial intelligence, Internet-based computing, and telecommunications.

 

The Institute is a public/private partnership with the University of Memphis, FedEx, local government agencies, and area businesses throughout the South. We've used schools in the Boston area, such as Massachusetts Institute of Technology, as examples of how to grow a center for technological innovations and spin them off to support the local economy.

 

EL: To really be competitive, economist Lester Thurow, in his new book,  Fortune Favors the Bold: What We Must Do to Build a New and Lasting Global  Prosperity (HarperCollins), says that major companies need to have a chief knowledge officer (CKO) who functions like the Central Intelligence Agency. Do you have such a person?

 

RC: While we don't have a CKO, we abundantly serve this area. For the past 10 years, we've made a big investment in gathering intelligence. In fact, we've one of the world's largest information warehouses. We also have groups of brilliant PhD's who are excellent at applying customer-related information to how the business can be optimized and how customers can best be served.

 

EL: What strategic projects are you putting a lot of effort into for  2004?

 

RC: One particular project is the next generation in handheld computing, called the PowerPad, which we'll be rolling out throughout the summer. This revolutionary device takes the edge of computing all the way out to the customer. Its active communications capabilities enable it to be on the network. Embedded technology enables it to communicate with the truck, the printer, and the network components the courier has with him or her. Use of the device will change the information access the courier has when he or she is face to face with the customer. The device will also make the courier more productive while enroute to each destination.

 

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Elizabeth M. Ferrarini is a free-lance technology writer based in  Boston, Massachusetts, and is the author of two computer trade books.

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