As technology has moved from being a curiosity for techies, as was, say, email in its early days, it becomes a greater issue for corporations and government, according to Werbach. And the new Internet technologies such as WIKI and IM will necessarily erode the control that corporations have tried to maintain over shaping information. But instead of bemoaning this fact, business should be asking how it can leverage the power of these new technologies to unleash their own employees' creative capitol. And the technologies are themselves becoming so ubiquitous among the ranks of ordinary Internet users, Werbach adds, that companies won't need to take on much risk to use them.
Join interviewer Tom Parish as he talks with this energetic personality about new technologies, the maturation of the Internet, and the implications these have for business and for culture.
Bio
Kevin Werbach is an Assistant Professor of Legal Studies at The Wharton School, University of Pennsylvania. He is also the founder of the Supernova Group, a technology analysis and consulting firm. He advises companies and writes about emerging trends in communications and information technology. He organizes Supernova, a leading executive technology conference.
Resources
Kevin Werbach, Faculty Profile
Production Credits
Dana Farver, Executive Producer, Communities Editor-in-Chief
Tom Parish, Audio Producer, Show Host
Kimberly Stone, Web Development Manager
Scott Ebner, Web Developer
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