Have you heard about RFID technology? Chances are you're already using it, if you have a toll road tag or an employee ID badge. Some say it's the most exciting innovation to happen in years. Others say, with all that real-time data flooding in, get ready for total chaos. And, still others say, RFID is another version of Big Brother.

Peggy Chen, of Oracle Corporation's RFID Program Office, can speak to these, and other questions, and offer a lot of insights as well. She'll talk about how RFID works, some of the challenges and opportunities it offers, and she'll give some advice about how RFID technology can be most intelligently deployed and utilized. She'll also offer some high-profile examples of organizations that are using RFID technology to improve their business processes and their bottom line. So join us for an exploration of RFID: The future is here, and the technology advantage belongs to those who learn.

Bio

Peggy Chen is the Product Director of Marketing for RFID and Sensor-Based Services at Oracle Corporation. Prior to this role, she served as the group product manager for RFID with responsibility for cross product solution strategy and product management. Ms. Chen also oversaw product management of Oracle's mobile, wireless and voice solutions including Oracle Application Server Wireless and Mobile E-Business Suite. Ms. Chen holds a bachelor's and master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

Resources

Virgin  Uses RFID for Plane Parts

Production Credits

Dana Farver, Executive Producer, Communities Editor-in-Chief
Tom  Parish, Audio Producer, Show Host
Kimberly Stone, Web Development  Manager
Scott Ebner, Web Developer