Hauling coal, grain, and, goods to China has turned Burlington Northern Santa Fe (BNSF) Railway Corp. into a $14 billion company. BNSF operates railroad networks in North America, with 32,500 route miles covering 28 states and two Canadian provinces. IT has played a key role in transforming BNSF from freight railway operator into one of the country's largest and most technologically sophisticated transportation companies. In fact, the company invests about $275 million a year annually in IT in order to stay competitive.
When Jeff Campbell became CIO of BNSF in 2002, he decided that the IT organization needed to get closer to the operational side of the business. Although Campbell did not come up through the IT ranks, he says, "CIOs need to focus less on technology and more on demonstrating how closely IT investments are tied to business strategies."
Campbell and his IT organization focus on a disciplined approach to business process re-engineering and value-creation projects that provide revenue growth. They utilize the Balanced Scorecard to ensure quality and accountability for their organization, as well as the Capacity Maturity Model and Six Sigma. Listen to what Campbell has to say about how IT helps enable BNSF's push to build the digital roadway that efficiently and cost-effectively keeps goods moving continent to continent.
Resources
Redefining Offshore Outsourcing
Bio
Since September 2002, Jeffrey J. Campbell has been vice president of technology services and CIO for Burlington Northern Santa Fe (BNSF) Railway Corp., a $14 billion freight transportation company. He joined the company in 1999 from Federal Express, where he had been managing director of Air Operations Supply Chain Management. In this position, he managed a staff of people responsible for supporting the operation of FedEx's fleet of about 450 aircraft.
He earned his Bachelor of Science degree in Accountancy from the University of Tennessee in 1979 and attended Embry Riddle Aeronautical University, taking courses toward his Master of Business Administration in Aviation. In 2004, he was named one of Computerworld's Premier 100 IT Leaders.
Production Credits
Elizabeth Ferrarini, Producer
Dana Farver, Executive Producer, Communities Editor-in-Chief
Tom Parish, Audio Producer, Show Host
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