ELO: Podcasts: Business Intelligence for Everyone: Podcast interview with Don Campbell

During the past decade, business intelligence and performance management have moved from being applications used by specific departments to being vehicles for strategic decision-making across the enterprise. Don Campbell, vice president, platform strategy and technology at Cognos, says that despite the popularity of business intelligence applications, many global organizations are still just getting their feet wet with it. Campbell says that this could all change as business intelligence companies, such as Cognos, enable organizations to standardize on one business intelligence and performance management platform, making data readily available to everyone via a variety of sources, from a Web portal to a PDA.

During this podcast, Campbell will discuss the challenge of delivering the value of business intelligence to everyone in an organization, not just knowledge workers and executives. He'll also discuss how business intelligence can help CIOs justify IT as an investment, about the importance of finding the right metrics to measure performance, and more.

Bio

Don Campbell is vice president, platform strategy and technology, at Cognos, where he oversees leading-edge applications that enhance the reach of business intelligence and performance management in an organization. He has more 19 years of high-tech experience, 15 of which have been with Cognos. He has held various roles from research to software development to management, and conceptualized Cognos's award-winning data visualization business intelligence product, CognosVisualizer. In addition, he has authored several published articles and a weekly technology column. Mr. Campbell holds a Bachelor of Computer Science degree from Carleton University, in Ottawa, Canada.