Over the past 25 years, Jenny Craig, Inc., has become one of the U.S.'s leading health-conscious weight management programs. Each week, more than 120,000 people follow the Jenny Craig program through the company's more than 500 Jenny Craig's center.

Jenny Craig, Inc., which was purchased in July 2006 by Nestle for $600 million, is on a mission to do what it takes to keep its competitive edge. This has included updating technology that enables Jenny Craig to offer a responsive relationship management program throughout the customer's weight loss lifecycle. For example, features like click-to-call on the Jenny Craig Web site allow customers to enter their zip code and automatically receive a telephone call from the nearest Jenny Craig weight management center. Shourky Tiab, Jenny Craig's CIO, says, "Features like this help us to get close to our customers."

Tiab, who joined the company in early 2007, is currently working on a back-office application that would sit on top of the new wide area network, which will connect all of more than 500 Jenny Craig weight management centers. Tiab says, "This application will give us a complete view of each customer, regardless of what channel he/she uses to communicate with us. It will help us to make our supply chain more efficient."

Bio

Shoukry Tiab is chief information officer at Jenny Craig, Inc., a major weight loss management company now owned by Nestle.  He has more than 15 years of IT management experience in the education field. Prior to joining Jenny Craig, Tiab was CIO at Alliant International University, a not-for-profit organization. For six years, he was CIO for New Horizons Computer Learning Centers, Inc., where he developed and carried a variety of e-learning initiatives. He has a BSEE degree in Communications Systems from Cairo University, and an MSEE in Systems Engineering from California State University.

Resources

Jenny  Craig Upgrades WAN to 500 Sites

Jenny  Craig Brings Data Back In-house to Save Money and Keep Up with  Clients

Jenny  Craig's New WAN (registration required)

Production Credits

Elizabeth Ferrarini, Producer
Dana  Farver, Executive Producer, Communities Editor-in-Chief
Tom  Parish, Audio Producer, Show Host