In 2007, a major company issued a statement saying that it had dismissed its CIO for violating an important corporate policy. The nature of the corporate policy wasn't revealed. Just about every IT publication carried news of the event. For weeks IT bloggers posted comments about what the CIO could have done to be let go. Eventually, the noise level around this executive's dismissal died down, and the executive took a new job in an area outside of IT.
In this podcast, enterpriseleadership.org asked one of the world's most sought-after authorities on executive reputation, to talk about how C-level executives, especially CEOs, build their reputations based on their corporate strategies, what they need to do to maintain them, and what challenges they face in developing and executing their corporate strategies.
In her role as chief reputation strategist, Dr. Leslie Gaines-Ross leads Weber Shandwick's global reputation consulting services and proprietary thought-leadership development. She has done groundbreaking, award-winning research into CEO and corporate reputation, executive team reputation, leadership transitions, and reputation sustainability and recovery.
She spearheaded the first comprehensive research on CEO reputation and its impact on corporate reputation and performance. She developed Weber Shandwick's first global corporate reputation study - "Safeguarding Reputation," which identifies strategies for sustaining and recovering corporate reputation. Dr. Gaines-Ross also created Fortune's "On the Minds of CEOs" research. Her book, CEO Capital: A Guide to Building CEO Reputation and Company Success, was published in 2003 by John Wiley & Sons and her book on reputation recovery is scheduled to be published in 2008, also by John Wiley & Sons.
Dr. Gaines-Ross created www.reputationRx.com, the Web site devoted exclusively to reputation news and information, and her blog can be found at http://reputationxchange.com/
Bio Dr. Leslie Gaines-Ross is the chief reputation strategist at Weber Shandwick, a global public relations firm based in New York City. Before joining Weber Shandwick, Dr. Gaines-Ross was chief knowledge and research officer worldwide at Burson-Marsteller and marketing and communications director at Fortune. At Fortune, she did several groundbreaking research programs including “Leveraging Corporate Equity” and “Brands at the Crossroads.” She is also recognized for her strategic insights into and analysis of Fortune’s Most Admired Companies Survey.
Numerous business publications have featured Dr. Gaines-Ross’s work. She has also appeared on CNN and CNBC. A frequent public speaker on CEO and corporate reputation management, she has lectured at The Anderson Graduate School of Management at UCLA, USC, Wharton School of Business, New York University and Columbia University. Ethisphere Magazine named her one of the “100 Most Influential People in Business Ethics for 2007.”
When Hord Tipton became CIO of the U.S. Dept. of Interior, he knew he would be wrestling with some daunting IT issues, especially in security. In fact, the Dept. was reeling from a December 2001 court order that disconnected all Interior systems from the Internet. That order resulted in a multi-million lawsuit brought by beneficiaries of Individual Indian Trust accounts held by the Interior's Bureau of Indian Affairs, based in part on hackers burrowing into the Trust's accounts.
By making a good case for business systems security, Tipton managed to convince the Interior's officials to increase the $4 million annual IT network and security budget to $100 million. Tipton and his staff spent the next four years upgrading systems security and getting all of the Interior's systems reconnected to the Internet. Tipton even gave his IT staff one year to become certified in security. When he received a lot of staff resistance to his challenge, the 60-year old Tipton did something unusual for a CIO. He became a Certified Information Systems Security Professional. This certification matched the job at hand.
Under Tipton's leadership, the U.S. Dept. of the Interior established sound IT security policies and guidelines, and initiated testing and IT security training programs throughout the agency. Now retired from government service, Tipton is a board member of ISC2, the organization that oversees the CISSP exam and maintains the credentialing process.
Bio W. Hord Tipton is the former chief information officer for the U.S. Department of the Interior. He is now a board member for ISC2, the organization that maintains the certified information security engineering professional exam and credentialing process. In January 2007, he retired from the government to become president of Ironman Technologies. He previously served as CIO in the Bureau of Land Management's Energy and Minerals, and Resource Use and Protection. He also served as state director for the Bureau of Land Protection, director for offshore minerals and international affairs for the Minerals Management Service, and as acting director of the Office of Surface Mining and Reclamation and Enforcement. Tipton holds a master's degree in engineering administration from the University of Tennessee. He received the President's Meritorious Service Rank Award and the Silver Executive Leadership Award from the Secretary of the Interior.
Today's CIOs come from many disciplines outside of IT, but they all face a similar challenge -- how to take their IT organization from being a cost-centric services provider to being perceived as a valuable business partner. That's the question Patrick Gray answers in his new book, Breakthrough IT: Supercharging Organizational Value Through Technology. His book provides a necessary roadmap for shifting IT from an operational entity that simply manages technology, to a powerhouse that combines strategy and technology to deliver measurable business results and long-term value.
As principal and president of the Prevoyance Group, a strategic IT consulting firm, Gray has worked on this issue with clients ranging from OfficeMax to SAP. The Prevoyance Group's strategic IT consulting combines applied strategy and process improvement to ensure large IT organizations measurable monetary returns.
In this podcast, Patrick Gray talks about why CIOs don't belong to the business strategy circle, how the CIO role has to change to accommodate breakthrough IT, and what CIOs should do to accelerate that change.
Bio Patrick Gray is the founder and president of the Prevoyance Group, a strategic IT consulting firm. Past clients include Gillette, OfficeMax, Pitney Bowes, SAP, and several other Fortune 500 and 1000 companies. He has a Six Sigma Black Belt certificate from Villanova University and is a member of the Project Management Institute. Major business publications, such as the New York Times, have quoted him numerous times. He also has a monthly column on CIOUpdate.com. His first book is Breakthrough IT: Supercharging Organizational Growth Through Technology (John Wiley & Sons).
To provide end-to-end IT services and business processing outsourcing solutions for Global 2000 companies, UST Global has a customer-centric global engagement model that combines local and off-sites resources with the cost, scale, and quality advantages of off-shore operations. This customer-centric model forms the core of the company's values of how it operates and how it serves customers. Tony Velleca, UST Global's CIO says that the company strives to build a long-lasting strategic relationship with each customer. "We empower our employees to provide value beyond what's outlined in a customer contract."
A project portfolio management system provides the technology underpinning for the customer engagement model. Velleca says, "We can have as many as 660 projects going at the same time." The system Velleca deployed enables UST Global's personnel to prioritize company projects, and to improve the performance of those projects, while reducing their costs. He says, "Because we know which projects won't meet customers' objectives, we can take the approprate action."
The industry-leading expertise found within UST Global's centers of excellence concept plays another key role in the customer engagement process. The CoEs deliver pragmatic IT solutions that allow UST Global to consistently achieve its most critical business objectives. Complementing the CoEs, the partner programs aim to develop strategic relationships with key technology organizations, which can provide UST developers with access to new technology and educational resources.
KPMG has certified UST Global as an SEI-CMMI and PCMM Level 5 company. Velleca says, "We've adopted Six Sigma for developing our customer-facing processes. Our centers in India are ISO 27001 certified. These quality practices provide a foundation for all of our services, and also to provide internal benefits to our customers."
Bio Tony Velleca is CIO of UST Global, an end-to-end IT services and BPO solutions for Global 2000 companies. He oversees UST Global's corporate systems, project portfolio management, and the quality assurance for the infrastructure. Before joining UST Global, Velleca was the founder and chief technology officer at huddle247, which developed a virtual workspace solution given high marks by PC Magazine. He worked for The Boeing Company (previously McDonnell Douglas) for 10 years. He has received a BS in Aerospace Engineering from the Georgia Institute of Technology and an MBA, with honors, from the University of California, Irvine.