The Web 2.0 revolution has moved from the college campus to corporate America. While Web 2.0 makes lots of headlines, can it make lots of money for companies? Amy Shuen, a former professor at the Wharton School of Business, answers this question in her new book, Web 2.0: A Strategy Guide. She explains what's different about Web 2.0 and how those differences can improve the bottom line. Rather than focus on the technology, she looks at the importance of creating a Web 2.0 strategy and integrating those strategies within an existing business. She says, "You have to create places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help to build the site, as old-fashioned word of mouth becomes hyper-growth."

In this podcast, Amy Shuen, author of Web 2.0: A Strategy Guide, tells how how Web 2.0 can open up a whole new range of business strategies for Web-based companies to leverage the Web for some aspect of their business.

Interview Questions for Amy Shuen

1. Can you take a minute to tell us what you are doing now and why you decided to write a book about Web 2.0 strategy and not about the technology itself?
2. How do you define Web 2.0? It is becoming the new, extended enterprise platform?
3. How does Web 2.0 open up a whole new range of business strategies for Web-based companies to leverage the Web for some aspect of their business?
4. Web 2.0 successes are all around us with amazon.com, ebay, Flickr, and MySpace?  Can you talk a little about why some ventures failed and what they could have done to avoid failure?
5. What are some of the things that high-growth social networks have in common?
6. Can you briefly describe your five approaches to a Web 2.0 strategy?
7. How can a company measure the value of its Web 2.0 strategy to the business?

Bio
Amy Shuen is currently a professor of management practice at the China Europe International Business School. She is a former professor at the University of Pennsylvania's Wharton School of Business, and at the University of California at Berkeley's Haas School of Business.

The Silicon Valley Strategy Group she founded created a $100 million innovation venture fund for new ventures in the areas of wireless, financial services, media, software and nano-sensor. She co-created the Dynamic Capabilities framework, one of the most influential and widely cited articles in strategic management.

Professor Shuen received a PhD from University of California at Berkeley, an MBA from Harvard Business School, and a BS (double major in English and engineering) from Yale University.

Resources
Computerworld - Social Networking Behind the Firewall
YouTube - Networks Multiply Effects
O'Reilly Web Site About Amy Shuen's Book

Production Credits
Elizabeth Ferrarini, Executive Producer
Tom Parish, Host and Audio Producer
Doug Marcis - Audio Editing