In this podcast, Diane Bryant describes the benefits of Intel's various social media platforms, provides an overview of Intel's code of conduct for electronic communications, touches on Intel's cloud computing architecture within the firewall, as well as cloud computing product's Intel is developing, and discusses why women do a good job of driving social media.

With more than $30 billion in annual revenue, Intel Corporation both innovates and invents microprocessor technologies that reside at the heart of most of the PCs and servers. Likewise, Intel also innovates and invents when it comes to deploying social media, both within the company and with external customers. In fact, in 2003, instant messaging became the company's first collaboration method outside of email and audio conferencing. Diane Bryant, Intel's vice president and CIO, says, "Within less than three years, we went from not using instant messaging to a 90 percent adoption rate."

As a globally diverse company with more 83,000 employees, numerous suppliers, and millions of external customers, Intel has continued to keep pace with effective ways for all constituencies to collaborate effectively. In 2004, the company began internal blogging with the CEO leading the charge. Two years later, Intel opened up external blogging as a way to reach out and communicate directly with specific manufacturers that use Intel products, and with end users. Bryant says, "As the devices based on the Intel architecture have become more solutions-based and directed at end users around the world, we needed to have direct connection with these end users. Social media or social networking provided us access to this external community."

In 2008, Intel launched Open Port, a series of external communities for end users. Bryant says that today more than 75 percent of all the content on these communities comes from end users, not Intel. "We have seen a strong viral pick up on solutions. We have examples of customers coming together to solve their real problems." Intel also uses social media for software development. Some of these software development communities allow people to collaborate about how they have optimized their software suite for the Intel architecture."

While Intel has begun to reap the benefits of social media, this company knows that the pervasive nature of social media means that proper controls need to exist.  Bryant says, "Most executives I talk to say that their social media initiatives tend to self-police themselves." Intel has adopted a code of conduct that defines how people must act when they engage in all forms of Intel electronic communications, both internally and externally. The code also has provisions for maintaining legal compliance.

Bio
Diane M. Bryant is vice president and CIO of Intel Corporation where she is responsible for Intel's IT organization of 5,700 employees. A 25-year veteran of Intel, Bryant has held several key general manager and director positions in various business units at Intel. She was general manager of the server platforms group, director of the corporate platform office, and general manager of the enterprise processor division. Before joining the enterprise group in 1998, Bryant was director of engineering of the mobile products groups. She received her B.S. in electrical engineering from the University of California, Davis. She holds four U.S. patents.

Resources
Intel CIO Diane Bryant on IT's Enterprise Role in Innovation - Podtech
Intel and the Economic Environment - Intel Inc.
Diane Bryant on Empowering Entrepreneurial Women - Metacafe
New Intel CIO Plans Cloud Computing Trials - CIO

Production Credits
Elizabeth Ferrarini, Executive Producer
Tom Parish, Host and Audio Producer
Audio Editing by Doug Marcis