Soon, it will be 4G wireless. This technology will not only provide a staggering amount of bandwidth, but it will create new business models, as well as a new platform for innovation. As a result, CIOs to become 4G wireless savvy immediately. That's the advice of Dr. Scott Snyder, author of The New World of Wireless: How to Compete in 4G Revolution. Now let's meet Dr. Snyder, author, professor, and CEO of Decision Strategies International.
Every now and then a disruptive technology comes along and dramatically changes the way we live and work. In the mid-1990s it was the Internet and TCP-IP, and in 2000, it was the iPhone. Soon, it will be 4G wireless. Consider, for example, how it could make healthcare more pervasive. A doctor in Africa doesn't need to make a dangerous trip to treat patients at a remote village. With 4G wireless technology, he can treat these patients remotely.
Since the 1990s, 3G wireless has been in place, providing us with increasing amounts of bandwidth, speed, and the ability to download multi-media content in a more efficient way. Dr. Scott Snyder, author of the New World of Wireless: How to Compete in the 4G Revolution, says that many people think of 4G wireless, which is the next logical step in the progression of the technology, as just more bandwidth. "Yes, 4G wireless will offer up to 100 megabits per second to mobile users and one gigabit per second to fixed users. You are talking about a wireless connection that is 50 times faster than what you get in your home broadband connection. This is only part of the story. 4G wireless will provide a new paradigm that will alter the network and the handset, by enabling users to have more control over what type of content they get, and what type of services they can get from any location they might be in around the globe."
Snyder adds that user-centric capabilities will be the defining feature of 4G wireless. "Extremely intelligent handsets will have the ability to make decisions on your behalf, just like a remote control for your life. Because it is based on the cloud concept rather than a fixed network, 4G wireless has the capability to follow you around. You will have access to many networks without going back through a network. That's a scary proposition for wireless carriers that make money from people going through their network. This feature enables a whole variety of digital swarms or group behavior. Users can self-organize in this cloud without going through the structure of traditional networks."
As CEO of a Decision Strategies, a technology consulting firm, Snyder came across many executives who lacked awareness of what 4G wireless technology could do, not only to their business, but to their industry as a disruptive force and an innovation platform. The need to educate these executives propelled Snyder to write The New World of Wireless. His book is not just about what's happening with the technology, but how this technology could have broader social and business interactions to create new business models, new industries, and transformational type events.
Meanwhile, new standards for 4G wireless and experimental handsets loom on the horizon. Even aspects of the iPhone sheds light on what new business models might look like. Snyder says that because these weak signals will explode very fast, CIOs need to prepare for 4G wireless right now. "They need to start building wireless into their organization as a competency to be explored both as a communication platform, but also an innovation platform. They need to put the infrastructure in place to support both platforms and to leverage both to build an ecosystem with their customers, partners, vendors, and even your industry. They have to also start fostering wireless content, connectivity and allowing the digital swarm to take place both in your organization and in your ecosystem."
In this podcast, CIOs will learn the following:
- The top three things they should be doing to prepare for 4G wireless
- Some of the ways they can innovate around 4G wireless to become more profitable and derive more marketplace,
- The new business models that 4G wireless will enable, and
- And the security issues that will confront this technology.
Bio
Dr. Scott Snyder is the president and CEO of Decision Strategies International, a strategy firm focused on increasing the strategic aptitude of organization. He has held executive positions with several Fortune 500 companies including General Electric, Martin Marietta, and Lockheed Martin. He has also started business ventures in software including OmniChoice, a CRM/Analytics software applications provider. He was selected as a candidate for Entrepreneur of the Year for the Philadelphia Region. He has worked with numerous Fortune 500 clients on business and technology strategy including General Electric, NCR, Verizon, as well as government organizations such as the Federal Aviation Administration, National Security Administration, and the US Navy.
He has also contributed as a co-author to the recently released Future of BioSciences 2020 Report from DSI and the Wharton School and is the author of The New World of Wireless: How to Compete in the 4G Revolution.
Dr. Snyder is a senior fellow in the management department at the Wharton School, an adjunct faculty member in the School of Engineering and Applied Science at the University of Pennsylvania, and has lectured at MIT and RIT on decision-making, business and IT strategy, telecommunications, product design and development, and business intelligence. He holds a patent for on-line decision aids and has been quoted as a thought leader in numerous publications. Dr. Snyder earned his BS, MS, and Ph.D. in Systems Engineering from University of Pennsylvania and has an executive degree from USC in Telecommunications Management.
Resources
Profile of Decision Strategies International, INC magazine
http://www.inc.com/inc5000/2008/company-profile.html?id=200819430
How Failure Breeds Success, BusinessWeek
Put on Hold: Why Telecoms Can't Get Consumers to Bond More with Their Cell Phones, Knowledge Emory
http://knowledge.emory.edu/article.cfm?articleid=1138
Production Credits
Elizabeth Ferrarini, Executive Producer
Tom Parish, Host and Audio Producer
Audio Editing by Doug Marcis
Sponsored by BMC Software
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