In this podcast, Roger Hardy, CEO of Coastal Contacts, talks about using online technology in innovative ways to build a global e-commerce company to do two things: drive down the cost consumers pay for eyeglasses and contact glasses, and create a superior customer service model to eliminate customers' fears about buying these products online.
If you paid $400 for a pair of glasses with designer frames, then perhaps you need to go online and checkout Coastal Contacts, based in Vancouver, British Columbia, Canada. Founded in 2000, Coastal Contacts bills itself as the world's largest online optical store. Consumers can buy brand name contact lenses from leading providers, such as Ciba Vision and Bausch & Lomb, at up to half the price of optical stores. The same goes for designer eyeglass frames from Gucci and Hugo Boss.
Roger Hardy, Coastal Contacts' founder and CEO, says that his company s has emerged as one of Canada's fastest growing companies. In fact, Hardy says that 2009 was a good year for the company with revenues growing about 17 percent. He attributes much of the company's success to investments in innovative technology to handle the volume of orders and to offer unprecedented customer service. In fact, during one 18-month period, the company fulfilled more than 1.5 million orders. "Each week we seem to set a new record for sales," Hardy says.
Bio
In 2000, Roger Hardy founded Coastal Contacts as one of the first e-commerce vision care products company. He is currently Coastal Contact's CEO . He built his entrepreneurial career for a transportation and logistics company later purchased by DHL worldwide, followed by Wessley Jessen. Since 2004, he has been a member of the Vancouver Chapter of the Young Presidents Organization. Over the years, Hardy has received many leadership awards, including BC Business Magazine's Top Forty under Forty in 2002, and The Pacific Ernst & Young Entrepreneur of the Year Award (Business to Consumer) in 2006. He graduated from Bishops University in 1993.
In this podcast, Dr. David Tennenhouse, a partner at New Venture Partners, a venture capital firm focused on corporate spinoffs, talks about different approaches to open innovation. New Venture Partners practices what Tennenhouse calls inside-outside open innovation.
Partners and other staff members at New Venture Partners, a venture capital firm with about $700 million under management, do not spend their time slogging over business plans looking for the next Amazon.com or Google.com. Instead, New Venture Partners works with global companies to spin off prospective new product ventures residing in research labs and business units. To date, the firm has invested in more than 50 spinoff ventures from companies such as British Telecom, Philips Electronics and Freescale Semiconductor. A spinoff from Lucent, New Venture Partners became a standalone venture capital firm in 1997. The firm has its roots in Bell Labs where it incubated new projects and then created new ventures from them.
David Tennenhouse, a partner at New Venture Partners, labels his firm's approach to investing an inside-outside form of open innovation. He says, "The companies we work with practice open innovation in two ways. First, they have an inside component where they input knowledge into the company. Second, they use an inside-outside component to use external vehicles, such as venture capital firms, to create spinoff venture. Open collaboration becomes the way we work together to amplify the dissemination of a company's internal research and to enable it to influence the surrounding ecosystem."
Tennenhouse has had much hands-on experience practicing inside-outside open innovation. He was previously a director of research at Intel. He says, "Many of Intel's corporate research projects made a successful transition to existing business units. Some projects created new business units, which is the gold standard for a research director. Many projects, however, did not have a natural home within the company. That situation allowed me to undertake the mission to spin off the project or engage in inside-outside open innovation. The job included taking the benefits of the company's learning about the prospective product and influencing the ecosystem around us. The difficulty was to do this knowing we were not going to make and market the product."
In this podcast, Tennenhouse talks about the need for companies to turn to open innovation, the way open collaboration enhanced open innovation at Intel and other organizations, the emergence of innovation that venture capital firms are seeing, and the takeaways CIOs need to be aware of if they want to promote innovation and open innovation.
Bio Dr. David Tennenhouse is a partner in New Venture Partners. He joined the firm from Amazon.com where he was vice president of platform strategy and chief executive officer of its A9.com subsidiary. Before Amazon/A9, Tennenhouse was director of research at Intel Corporation. He also worked as a chief scientist at the U.S. Defense Advanced Research Project Agency.
Tennenhouse is a member of the Association for Computing Machinery and a Fellow of the IEEE. He is also an advisor to Carnegie Mellon University's School of Computer Science and to the Mechanical Engineering Department at UC Berkeley. Tennenhouse holds a B.A.Sc. and M.A.Sc. in Electrical Engineering from the University of Toronto and obtained his Ph.D. at the Computer Laboratory of the University of Cambridge.