Podcasts

11 Posts tagged with the social_media tag
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In this podcast, Theresa Lanowitz, former Gartner Group analyst, provides some down-to-earth discussion about cloud computing as a disruptive technology, moving one step closer to pervasive utility computing.

 

Every household doesn't need its own energy grid. If you follow this logic, then each enterprise does not need to be in the business of creating massive infrastructure. Why not take advantage of the some of the world's largest infrastructure offered to you by Amazon.com's Web Services or Google Apps Engine? That is the view of Theresa Lanowitz, a former Gartner Group research analyst and the founder of voke, a research firm focused on breakthrough technologies, such as cloud computing.


She says that while Salesforce.com has revolutionized customer relations marketing by elevating it as a platform as a service, Amazon.com and Google.com have the opportunity to share their knowledge and expertise with every enterprise. She adds, "By making their massively scalable, highly available, high-performance environment, and a solid security infrastructure available, both Amazon.com and Google.com have moved one step closer to software as a service and pervasive utility computing. As a result, companies will be able to lower the cost of doing business and to remain innovative, competitive, and profitable. Enterprises of all sizes need to focus on delivering value to the marketplace of their core competency, regardless of what it is."

 

In this podcast, Theresa Lanowitz discusses the following:

  • What type of impact Amazon.com Web Services and Google Apps Engine will have on cloud computing;
  • What other areas of cloud computing and Web 2.0 will prevail;
  • Why CIOs are hesitant to embrace cloud computing; and
  • What three cloud computing takeaways CIOs need to think about in making decisions about this app?

 

Bio
Theresa Lanowitz, is founder of founder of voke, inc., an industry research firm specializing in breakthrough technologies. From 1999 through 2006, she was a research analyst with Gartner, where she was the lead analyst for Mercury. At Gartner, Lanowitz was the founder, creator, and chairperson of the highly successful Application Development conference. She is the founding member of AppSIC (the Application Security Industry Consortium), a member of the German ComputerWoche.de "Expert Panel on Quality IT Practices" and a frequent guest on SD Times "Week in Review" podcast.

 

She began her professional career with McDonnell Douglas (now Boeing) where she worked on the C-17 transport plane. While at Borland Software, she shipped the ground breaking Java development tool JBuilder. Lanowitz also played instrumental roles at Taligent in the areas of product management and international marketing. At Sun Microsystems, she was responsible for the strategic marketing of the Jini project – a precursor to emerging convergence market.

 

Lanowitz holds a Bachelor of Science in Computer Science and Mathematics from the University of Pittsburgh, Pennsylvania.

 

Resources
Theresa Lanowitz's Blog

http://voke.blogspot.com/


Ka-ching! Don't Sell Your Test Team Short, Software Test & Performance

http://www.stpcollaborative.com/users/195-theresa-lanowitz


N requirements.net, Exclusive Podcast: Theresa Lanowitz on the Economy and IT Spending

http://www.requirements.net/2008/12/04/exclusive-podcast-theresa-lanowitz-on-the-economy-and-it-spending/

 

Production Credits
Elizabeth Ferrarini
, Executive Producer
Tom Parish, Host and Audio Producer
Audio Editing by Doug Marcis

 

Sponsored by BMC Software
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900 Views 0 Comments Permalink Tags: innovation, it_management, best_practices, cloud_computing, social_media, social_networking, podcast
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In this podcast, Lon Safko, the author of The Social Media Bible: Tactics, Tools, and Strategies for Business Success, talks about the social media choices companies wrestle with both for internal and external use, as well as social media trends.

 

Renaissance man best describes Lon Safko. He is an author, inventor, entrepreneur, motivational speaker, and executive coach. He created the first computer to save a human life. The Smithsonian in Washington, D.C. houses that computer, 17 of Safko’s other inventions, and his more than 30,000 papers. Safko’s latest endeavor is social media. In fact, he co-authored The Social Media Bible: Tactics, Tools, and Strategies for Business Success. This 844-page tome became the largest and most comprehensive publishing effort in John Wiley & Sons’ 202 year history.

 

Safko says The Social Media Bible came about because the business community wanted something more comprehensive than just another vertical business book. He says, “When we asked the business community what they wanted – they told us ‘a resource that explains all of this stuff that we've been hearing about, yeah, what are people talking about with their blogs and tweets anyway?’ They just wanted to be part of the conversation, and have someone explain it in their terms.”

 

Obviously with a topic as constantly moving as social media, no single person could be the expert on it all. Safko and his co-author David K. Brake determined the best way to become the definitive voice is to let others speak. Safko says, “We spent the better part of a year researching, interviewing, connecting and having conversations with 100 of experts from all aspects of the social media movement. We began the task of aggregating and editing thousands of blog posts, vlogs, podcasts, wikis, emails, interviews, presentations, and more – all with permission of course – and all from real life residents of this realm we call social media.” As a result, the book offers vignettes and essays from luminaries such as Biz Stone, co-founder of www.twitter.com; Vinton Cerf, father of the Internet and futurist; and Peter Booth Wiley, chairman of the board of John Wiley & Sons.

 

In this podcast, Safko talks about the social media choices companies wrestle with both for internal and external use, and social media trends, such as the friendly collision between customer relationship management and social media , and applications for mobile phones.

 

Bio

As an inventor, Lon Safko has created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft’s Bob Operating Systems He created those handy little Tool-Tips help-balloon pop-ups! He even represented the Smithsonian at its annual conference called The American Inventor.

 

He has received numerous awards for his creativity, including The Westinghouse’s Entrepreneur of the Year, Arizona Innovation Network’s Innovator of the Year, along with other awards. Publications, such as Popular Sciences and Entrepreneur Magazine, have featured Safko in feature articles.

 

He has founded eight companies including Paper Models, Inc., which uses downloadable three-dimensional models in business advertising, promotions, and education.

 

Safko has either written or co-authored five books about how to think creatively. He does about 100 public speaking appearances a year, mostly for company training sessions. Some of his clients have included First American Title Insurance, Teledyne, and the United States Postal Service. Meanwhile, he privately coaches Fortune 500 companies on harnessing innovative thinking to create higher productivity and profits.

 

Resources
The 10 Commandments of Social Media - Fast Company
Google Unleashes Web App Tidalwave - Technewsworld.com
Social Media Good for Business - Miami Herald

 

Production Credits
Elizabeth Ferrarini, Executive Producer
Tom Parish, Host and Audio Producer
Audio Editing by Doug Marcis

 

Sponsored by BMC Software
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1,289 Views 0 Comments Permalink Tags: best, innovation, and, social_media, management, social_networking, practice, it, podcast
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In this podcast, Heller talks about Vanguard’s initiatives to use Web 2.0 tools to empower both employees and to work more effectively with customers.  He also talks about the challenge of dealing with compliance issues around social media, and the process for fielding new ideas to drive innovation.

 

The Vanguard Group, one of the largest mutual funds companies in the country, has managed to live up to its name for the past 35 years. Today, Vanguard manages about $1.1 trillion in assets with roughly the same amount of employees it has had for the past decade. Vanguard also differs greatly from its publicly traded competitors, such as Fidelity Investments. Vanguard’s customers – both retail and institutional -- literally own the company. Eighty percent of Vanguard’s business takes place through its various Web sites. The rest of the business occurs either via the telephone or mail. By leveraging its unique structure and technology prowess, Vanguard has some of the lowest management fees of any mutual fund company.  Paul Heller, Vanguard’s CIO, says that technology enables the company to focus on its core mission – preserving and creating wealth for customers.

 

In 2007, Vanguard received an annual InformationWeek 500 award for being the third best and most innovative company in the country. At that time, the company unveiled its $10 million portal which gives employees better tools to facilitate communications with each other. Much has happened in the past two years. Heller says that the company has expanded its use of Web 2.0 tools both for employees and customers. He says, “For years, we have been hosting e-meetings with our institutional customers. We are now doing this on the retail side where we will invite 25,000 people to a meeting on a specific topic. They can see each others’ questions. “

 

Bio
Paul Heller is managing director and CIO, for Vanguard Group’s IT division. His team leads all aspects of the company’s use of technology to provide high quality, cost-effective services to the company’s shareholders. Heller has been with Vanguard since 1984. His experience over the prior two decades includes overseeing the core retail business, the institutional defined contribution business, the systems integration division of IT, and investment-only business. Before joining Vanguard, Heller worked for Mellon Bank in Philadelphia. He has a B.S. in engineering and economics from Tufts University and is a graduate of Harvard Business School's Advanced Management Program.

 

Resources
ResourcesCIO Values – Paul Heller - InformationWeek
How Multimedia Tools Make Vanguard a Better Company - CIO
At the Vanguard - Enterpriseleadership.org Podcast with Paul Heller – 2007

 

Production Credits
Elizabeth Ferrarini, Executive Producer
Tom Parish, Host and Audio Producer
Audio Editing by Doug Marcis

 

Sponsored by BMC Software
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1,719 Views 0 Comments Permalink Tags: best_practices, collaboration, innovation, it_management, podcast, social_media, social_networking, web_2.0
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In this podcast, Evans also talks about the relationship between social media and CRM, and the impact social media will have on wireless technology, known as the digital swarm.

 

Whether you are a chief information officer or a chief marketing officer, you need to know how to leverage technology, especially social media, to understand how customers perceive your brand both positively and negatively, and what changes you need to make to your products to get more positive responses. You have the challenge of influencing 1,000s of daily online conversations you can’t control. After all, these aren’t your conversations. Dave Evans, a social media strategist and author of Social Media Marketing – an Hour a Day, says that you need to create an external social media experience that your customers will talk about in a way that invokes others to buy your products. He adds, “This is a big change from asking your advertising agency to change the message because customers’ aren’t getting it."

 

Evans’s social media strategy firm, Digital Voodoo, has helped many well-known companies come to grips with the impact of social media, and to recommend changes to their brand, product, or service to position it for success using external social media. Take the work Evan’s firm did for Meredith Publishing, which produces well-known magazines such as Parents, Better Homes and Gardens, and More. His firm created a strong engagement between Meredith’s individual print and online subject subscribers via the content discussions which they engaged. He says, “We gauged success in terms of page views –the base line indicator for publishers– and the size of the community as it grew over time.”

 

Evan’s following as a social media marketing strategist caught the eye of John Wiley & Sons. He was asked to write a book to fit into Wiley’s An Hour a Day series. Unlike other social media marketing books, Evans’  book provides a daily plan for how you can approach social media both strategically and tactically. For example, in one exercise, he tells you to go to IBM’s blog and read about the policies for selecting bloggers. He says, “If you don’t have the right social media strategy, you’ll wander all over the place. On the other hand, having the strategy right doesn’t mean you can turn the job over to the operational side of your business and say, ‘Now go to do this.’ The book allows you to select the things you want to work on.”

 

Bio
As a strategy director for integrated communications for GSD&M, Dave Evans gained extensively advertising experience working with clients, such as Southwest Airlines, AARP, Wal-Mart, PGA TOUR, Dial, and Chili's. Before GSD&M, Evan worked with Progressive Insurance Company as a product manager, and a systems analyst for the Voyager deep space exploration program with Jet Propulsion Laboratories/NASA.

 

In 1994, he cofounded Digital Voodoo to provide strategic marketing services for clients wanting to tap the power of the social Web. In 2005, he cofounded HearThis.com, a podcasting service firm focused on social media and marketing.

 

He holds a BS in physics and mathematics from the State University of New York/College at Brockport. He has served on the Advisory Board with ad:tech and the Measurement and Metrics Council with WOMMA. He is a columnist for ClickZ, an e-zine about social media.

 

Resources
Social Media Marketing An Hour A Day: Dave Evans - Online Marketing Blog
socStardom2: Social Media Marketing with Dave Evans - SlideShare
Getting Started With Social Media - ClickZ

 

Production Credits
Elizabeth Ferrarini, Executive Producer
Tom Parish, Host and Audio Producer
Audio Editing by Doug Marcis

 

Sponsored by BMC Software
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1,538 Views 0 Comments Permalink Tags: best_practices, innovation, it_management, podcast, social_media, social_networking, web_2.0
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In this podcast, Marie Hattar, Cisco’s vice president of network and security systems solutions and a social media devotee, talks about some of the company’s key social media initiatives and the benefits they provide; the challenge of dealing with the security issue that surrounds social media; the role of the almost-forgotten Second Life concept; and the types of social media products the company is developing for the marketplace.

 

Consumer products companies such as Procter & Gamble aren’t the only ones reaping the benefit of social media. A world leader in networking, Cisco Systems isn’t resting on its laurel when it comes to Web 2.0 tools and technologies, especially social media. The company is integrating social media with customer and partner communications. This approach includes using Facebook to leverage the AXP developer Contest and other groups to grow new communities.

 

For example, the company is also linking Cisco Twitter followers with Facebook, as well as communicating through blogs (Cisco Geeks), cross-promoting social media sites on invitation, banner ads, etc., outreach through YouTube for User/Partner/Sales submitted segments, communications through the LinkedIn Cisco professionals Group, and more. One of the more interesting things Cisco has recently done is launching The Realm, a multi-dimensional, animated webisode campaign that consists of super hero security characters and villains that Cisco developed with well-known Marvel Comics illustrator Mike Mayhew. The characters are linked to real-life Cisco engineers, as well as its products, but uses entertainment to appeal to the Web 2.0 crowd.

 

Bio
Marie Hattar brings more than 18 years of industry experience to her role as vice president of network systems and security systems solutions at Cisco. Under Hattar’s guidance, her organization creates and markets innovative routing, switching and security solutions focused on enterprise and mid-market organizations.

She has been instrumental in building security and network architectures for leading Fortune 500 companies. An industry expert in data communications, convergence, and security, Hattar was previously chair of the Broadband Content Delivery Forum and is co-author of IPServices at the Network Edge (Addison-Wesley). She holds a master’s degree in business administration in marketing from York University and a bachelor’s degree in electrical engineering from the University of Toronto.

 

Resources
Fierce CIOs - Study Highlights Security Disconnect
Cisco: Networking is hot again - InternetNew.com
Cisco Blogs - Marie Hattar

 

Production Credits
Elizabeth Ferrarini, Executive Producer
Tom Parish, Host and Audio Producer
Audio Editing by Doug Marcis

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1,219 Views 0 Comments Permalink Tags: facebook, innovation, podcast, second_life, social_media, twitter
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In this podcast, Koulopoulos talks about the types of innovations we will see coming out of this recession, the CIOs role in building an innovation zone, the role social media will play in the innovation process, some of the ways to effectively measure innovation, and the use of smartsouring to describe the impact of technology on business.

 

Many business gurus consider relentless innovation to be the United States’ only remaining edge in a global marketplace marked by labor arbitrage and the competitive threats posed by exploding economies in China and elsewhere.

Tom Koulopoulos, the author of a new book, The Innovation Zone, and the founder of the Delphi Group, says, “While some progress is being made on the innovation front, too many U.S. companies still are underperforming when it comes to driving the type of sustained innovation needed to meet this competitive threat.
 
In his book, Koulopoulos demonstrates how organizations can create and sustain a culture of innovation.  Koulopoulos, who writes a blog called The Innovation Zone (http://www.tomkoulopoulos.com) says that if public and private organizations are serious about taking the lead in innovation and re-invigorating the marketplace and U.S. economy, they must move behind the hype of innovation and apply proven techniques and processes. His book provides a how-to-do blueprint for innovation process methods that organizations can put into practice. He says, “We need to stop singing innovation kumbaya and start delving into the practice and science of innovation.”

 

Koulopoulos’ insights about innovation have received wide praise from luminaries such as Peter Drucker, dee Hock, and Tom Peters who called Tom Koulopoulos' writing, “a brilliant vision of where we must take our enterprises to survive and thrive.”  According to Peter Drucker, Tom's writing “makes you question not only the way you run your business but the way you run yourself.”  He is also editor of the Delphi Report, a quarterly journal for business and technology leaders.

 

He sees signs that organizations are embedding innovation in their business practices, and that they have devoted both financial and staff resources to innovation. He says, “It’s surprising to me that more companies actually are putting people in positions of authority with respect to innovation. They are not necessarily new people; they are folks that are already on staff, but they also are carrying that [innovation] badge.”

Some of Tom Koulopoulos’s Innovation Zone Takeaways
 
Why Recession is an Opportune Time for Innovation

  • There are more smart people out of work who will inevitably find themselves trying out ideas that may not have been embraced by their previous employers.
  • Large companies that may have previously threatened start-ups by trampling on their innovative ideas are not preoccupied with larger issues of survival and tend to stay out of the way.
  • Labor, office space, supplies – nearly everything you need to start a business – costs much less now.
  • Technology has made it much easier for entrepreneurs to build a business and market their products or services.
  • There are more unemployed individuals willing to take risks because they have nothing to lose.

 

Bio
Tom Koulopoulos is the founder of the Delphi Group, a 20-year-old Boston-based thought leadership firm providing advice on leading edge technologies to global 2000 organizations and government. He sold Delphi to Perot Systems in 2004 and today serves as managing director of a global innovation lab.
 
During the past two decades Tom Koulopoulos' works have introduced core industry concepts, frameworks, and vernacular that describe the impact of technology on business. These things include Single Point of Access, Touch Points, Digital Control Rooms, Business Operating Systems, Corporate IQ, Information Value Chains, and Smartsourcing.

InformationWeek named him one of the industry's most influential information management consultants. Koulopoulos’ insights on the implications of IT on global organizations frequently appear in national and international print and broadcast media, such as BusinessWeek, The Wall Street Journal, Forbes, The Economist, CNBC, CNN and NPR.

Tom Koulopoulos' eight books include: Smartsourcing, Corporate Instinct, Smart Companies, Smart Tools, and The X-economy.

Tom Koulopoulos has also been an adjunct professor at the Boston College Wallace E. Carroll Graduate School of Management and a guest lecturer at the Boston University School of management and Harvard University. He is the former director of the Babson Center for Business Innovation.

 

Resources
Podcast -Tom Koulopoulos on Unemployment, Innovation & the PUMA Personal Transportation Vehicle from Segway & GM - The Wall Street Journal Online
Outsourcing According to Tom Koulopoulos - Wisconsin Technology Network
Architecture & Process keynote: Tom Koulopoulos

 

Production Credits
Elizabeth Ferrarini, Executive Producer
Tom Parish, Host and Audio Producer
Audio Editing by Doug Marcis

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911 Views 0 Comments Permalink Tags: innovation, innovation_zone, podcast, social_media, strategy
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In this podcast, Diane Bryant describes the benefits of Intel's various social media platforms, provides an overview of Intel's code of conduct for electronic communications, touches on Intel's cloud computing architecture within the firewall, as well as cloud computing product's Intel is developing, and discusses why women do a good job of driving social media.

 

With more than $30 billion in annual revenue, Intel Corporation both innovates and invents microprocessor technologies that reside at the heart of most of the PCs and servers. Likewise, Intel also innovates and invents when it comes to deploying social media, both within the company and with external customers. In fact, in 2003, instant messaging became the company's first collaboration method outside of email and audio conferencing. Diane Bryant, Intel's vice president and CIO, says, "Within less than three years, we went from not using instant messaging to a 90 percent adoption rate."

As a globally diverse company with more 83,000 employees, numerous suppliers, and millions of external customers, Intel has continued to keep pace with effective ways for all constituencies to collaborate effectively. In 2004, the company began internal blogging with the CEO leading the charge. Two years later, Intel opened up external blogging as a way to reach out and communicate directly with specific manufacturers that use Intel products, and with end users. Bryant says, "As the devices based on the Intel architecture have become more solutions-based and directed at end users around the world, we needed to have direct connection with these end users. Social media or social networking provided us access to this external community."

In 2008, Intel launched Open Port, a series of external communities for end users. Bryant says that today more than 75 percent of all the content on these communities comes from end users, not Intel. "We have seen a strong viral pick up on solutions. We have examples of customers coming together to solve their real problems." Intel also uses social media for software development. Some of these software development communities allow people to collaborate about how they have optimized their software suite for the Intel architecture."

While Intel has begun to reap the benefits of social media, this company knows that the pervasive nature of social media means that proper controls need to exist.  Bryant says, "Most executives I talk to say that their social media initiatives tend to self-police themselves." Intel has adopted a code of conduct that defines how people must act when they engage in all forms of Intel electronic communications, both internally and externally. The code also has provisions for maintaining legal compliance.

 

Bio
Diane M. Bryant is vice president and CIO of Intel Corporation where she is responsible for Intel's IT organization of 5,700 employees. A 25-year veteran of Intel, Bryant has held several key general manager and director positions in various business units at Intel. She was general manager of the server platforms group, director of the corporate platform office, and general manager of the enterprise processor division. Before joining the enterprise group in 1998, Bryant was director of engineering of the mobile products groups. She received her B.S. in electrical engineering from the University of California, Davis. She holds four U.S. patents.

 

Resources
Intel CIO Diane Bryant on IT's Enterprise Role in Innovation - Podtech
Intel and the Economic Environment - Intel Inc.
Diane Bryant on Empowering Entrepreneurial Women - Metacafe
New Intel CIO Plans Cloud Computing Trials - CIO

 

Production Credits
Elizabeth Ferrarini, Executive Producer
Tom Parish, Host and Audio Producer
Audio Editing by Doug Marcis

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1,005 Views 0 Comments Permalink Tags: best_practices, cloud_computing, innovation, it_management, podcast, social_media, social_networking
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In this podcast, Brian Scudamore talks about the transition to Web-based marketing, and the business benefit of using social media.

 

The Dr. Phil Show. The New York Times. Oprah. The media spotlight shines brightly on 1-800-Got-Junk?  and its 1,000  big blue shiny trucks. Since it started in 1989, 1-800-Got-Junk? has hauled way more than one million truckloads of refuse from home and businesses. In fact, 1-800-Got-Junk? has become one of the North America’s fastest growing companies with 335 franchise locations in the United States, Canada, and Australia. The recipe for 1-800-Got-Junk?’s success includes a touch of Horatio Alger, a dash of best practices from well-known companies much as McDonalds, a blue-ribbon workplace, and a blend of the right Web-based tools and technologies, including social media.

Originally known as The Rubbish Boys, Brian Scudamore,1-800-Got-Junk?’s
founder and CEO, rebranded the company in 1998 to take advantage of its e-commerce business model, called JunkNet. All of the booking and dispatching task of franchisees’ customer calls go through JunkNet, which acts as a central repository for customers’ information and histories, and manages company accounting functions.  A wireless interface built by 1-800-Got-Junk?’s IT department enables franchisees’ truck drivers to use their cell phones to view bookings in real time throughout the day. As a result, drivers can take on additional jobs.

Now 1-800-Got-Junk? is extending its Web-based reach to use social media to get its marketing message to potential customers, and prospective franchisees, as well as to keep in touch with current franchisees.

 

Bio
Brian Scudamore is the founder and CEO of 1-800-GOT-JUNK?.  He started the company at the age of 18, after seeing an old junk hauling truck in a McDonald’s parking lot. He invested his $700 savings in a truck and started The Rubbish Boys. Ten years later, Scudamore changed the business name to 1-800-GOT-JUNK? and began to franchise as a way to expand operations rapidly across North America. Today, 1-800-GOT-JUNK? has more than 335 franchise locations in the United States, Canada, and Australia.

A leading entrepreneur, Scudamore has received wide recognition in the North American media and business community. 1-800-GOT-JUNK? has been featured in over 3,000 news stories, including articles in Fortune Magazine, Inc. Magazine, Business Week, Entrepreneur Magazine, and The Wall Street Journal. Scudamore has appeared on Oprah, Dr. Phil Show, Rachael Ray, CNBC, and CNN. He also contributes a monthly column to PROFIT Magazine.

 

Resources
Entrepreneurial advice from Brian Scudamore - Evan Carmichael
Planning a Vivid Future: Brian Scudamore’s Key Move - www.startupnation.com
Of trash and treasure - The New York Times

 

Production Credits
Elizabeth Ferrarini, Executive Producer
Tom Parish, Host and Audio Producer
Audio Editing by Doug Marcis

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1,050 Views 0 Comments Permalink Tags: best_practices, facebook, innovation, podcast, social_media, strategy, twitter, youtube
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Dr. Norman Jacknis has much experience finding innovative ways to use technology. For 10 years, he served as the CIO for Westchester Country, one of the most prosperous counties in New York State. His mission focused on working with business leaders to create real business impact from IT. Because he had extensive knowledge of the business, Dr. Jacknis used every opportunity to speak to the CEO, who he reported to, about how to improve things, some of which didn't necessarily involve technology, but management issues or policy issues. He says, "I wasn't afraid to say we can use technology here, but you first need to address this issue."
 
One of Dr. Jacknis' innovative solutions involved establishing a unit that   analyzed all of the data Westchester County collected from its transactional systems. He says, "We fed the analyzed data back to the business lines according to what actions made them successful and visa versa, based on long-term criteria. For example, the police department might look at programs that kept repeat offenders out of jail or programs that helped to prevent traffic accidents."
 
Under Dr. Jacknis leadership, Westchester County earned many technology innovation awards, including the Center for Digital Government's top ten digital countries in the country, and American City & County's Crown Communities Awards for technology. Government Technology Magazine named Dr. Jacknis as one of the country's Top 25 Doers, Dreamers, and Drivers who broke bureaucratic inertia to better serve the public.
 
In 2008, Dr. Jacknis left his post at Westchester County and joined a think tank within Cisco Systems, established by John Chambers, Cisco's CEO. He says, "People kept asking Chambers what they needed to do if they wanted to run a successful business such as Cisco." As director of the state and local government strategic consulting unit within Cisco's Internet Business Solutions Group, Dr. Jacknis speaks to business leaders and government professionals about how to use technology in innovative ways in their organization. He says, "We don't charge anything, we don't sell anything, and we don't ever talk about products, especially Cisco's products. We are out there as strategic advisors."
 
Because many government agencies have an interest in Web 2.0 technologies, Dr. Jacknis is working on a concept within the government to take advantage of Web 2.0's collaboration capabilities. He says, "We give them examples of how it has been used successfully, how they can apply these examples to their needs, and how it is meaningful to political leaders. We might talk about the Web site Samsung set up for customers to help each other.  People trust more what they hear from other customers. In return, Samsung is getting loyal customers, and free market research."
 
In this podcast, Dr. Jacknis talks about what he did to achieve business impact of IT, how organizations can use technologies, such as Web 2.0, in new ways, and what advice he would give to CIOs who have become blindsided by innovation.

 

Bio
In 2008, Dr. Norman Jacknis became the director of the state and local government strategic consulting unit within Cisco Systems' Internet Business Solutions Group. For 10 years, he was the CIO and commissioner of Westchester County, New York. During this time, he served as the co-chair of the technology and architecture committee of the New York State CIO Council. He is chairman of the Fairfield-Westchester Chapter of the Society of Information Management. Dr. Jacknis continues as the technology adviser to the County Executives of America. He received all three of his degrees from Princeton University.

 

Resources
Government Technology - Digital Communities: Westchester County, N.Y., CIO Norman Jacknis, One of Government Technology's 25 'Doers Dreamers and Drivers'
Westchester Business Journal: High-speed Network Pays Offs for County
Westchester Gov.com Newsletter
Cisco Systems: A Platform for Preparedness: Starting the Disaster Recovery Planning Discussion

 

Production Credits
Elizabeth Ferrarini, Executive Producer
Tom Parish, Host and Audio Producer
Audio Editing by Doug Marcis

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724 Views 0 Comments Permalink Tags: collaboration, innovation, podcast, social_media, web_2.0
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Social collaboration via the Internet changed the direction of the 2008 presidential election. Whether you like it or not, social collaboration has begun to change the way major companies, such as Procter & Gamble, do business. Things will continue to evolve as more and more members of the net generation, young people comfortable with MySpace and Facebook, enter the work force. No one has better prepared executives for the future than Don Tapscott, author and chairman of nGenera Insight, a technology think tank that looks at new business models. Tapscott consistently identifies and explains the next business imperatives and defines the business models and strategies that the new imperatives require.

 

Published in 2006 and updated in 2008, his book, Wikinomics: How Mass Collaboration Changes Everything, has appeared on the New York Times and BusinessWeek bestseller lists, and has been translated into 19 languages. Based on the largest investigation of strategic IT in business ever conducted, Wikinomics explains how businesses can tap the full potential of the emerging networked economy and its self-organized, mass-participatory communities.

Tapscott’s latest book, Grown Up Digital: How the Net Generation is Changing the World, explores how the first generation to grow up with the Internet is redefining today's workplace, marketplace, schools, family and government—how they learn and work and what power and influence they hold. This is an indispensable message for all organizations that seek to turn the net generation’s talents and worldview to competitive advantage. Also based on a multi-million dollar research project, Grown Up Digital carries forward the groundbreaking ideas first expressed in Don's bestseller Growing Up Digital.
In this podcast, Tapscott talks about how the net generation’s embracing of Wikinomics will continue to transform the landscape of business and government, and what executives, such as CIOs, can do to prepare for the Wikinomics’ ideas companies might embrace from the net generation. Tapscott  also provides examples of how each one of the Wikinomics’ four principles can improve the current business climate.

 

Bio

Based in Toronto, Canada, Don Tapscott is an internationally sought after authority, consultant, author, and speaker on business strategy and organizational transformation. He served as founder and chairman of the international think tank New Paradigm before it was acquired by nGenera.  He is currently chairman of nGenera Insight. He has either authored or co-authored 13 books on the application of technology in business and in society.  Tapscott holds a B.S. in Psychology and Statistics and an M.S. in Education, specializing in research methodology. He also holds two honorary Doctors of Laws granted by the University of Alberta ad Trent University. He is an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto.

 

Resources

Q&A: Book author Don Tapscott says corporate inertia prevents mass collaboration - Computerworld

Ten Talking Points for Davos - BusinessWeek

Obama’s Ace in the hole - BusinessWeek

 

Production Credits

Elizabeth Ferrarini, Producer
Dana Farver, Executive Producer, Communities Editor-in-Chief
Tom Parish, Audio Producer, Show Host

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532 Views 0 Comments Permalink Tags: collaboration, innovation, net_generation, podcast, social_media, strategy, wikinomics
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Procter & Gamble turned to social media, not soap operas, to really connect to its customers. The Vocalpoint P&G community enlisted 850,000 stay-at-home moms to create new products and new services, such as Dawn Direct Foam.

 

Barry Libert, a social media visionary and the founder of Shared Insights (now Mzinga), knows how to use technology to harness the power of what he calls the crowd. Mzinga provides software as a service solutions for online communities. It currently manages about 14,000 communities, and services more than one billion monthly page requests from 27 million users in 160 countries worldwide. Libert is currently chairman of the board of Mzinga. He and his co-authors set up a community and enlisted members to contribute to a book called, We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business. In fact, this is the first book on the subject that actually used an online community, based on a Web 2.0 technology from Mzinga, to help create the book. About 4,000 qualified members joined the online community and helped shape the final product. By using the same social networking tools and techniques that their book covers, Libert and his co-authors could provide practical and unique look at online community building.

 

He says that building communities isn't all about tools and technologies. "The task requires good facilitation, moderation, and services that go along with them. Remember, people at ebay and amazon make sure their respective communities work. You need a community manager. The same goes for customer communities and employee communities. Mzinga is the online equivalent to the community Sherpa."

 

In this podcast, Libert talks about the power of communities, the differences between the community and business, and the changes businesses must make if they want to build communities. Now let's join Barry Libert, author and chairman of the board of Mzinga.

 

Bio
Before founding Shared Insights, Libert was a senior partner at Arthur Andersen and John Hancock. He began his career with McKinsey & Company. He has also co-founded and sold two successful businesses. He graduated from Tufts University and has an MBA from Columbia University.

 

Resources
FT Press - If We Build It, We Will Come
Safari Books Online - Interview with Barry Libert
One Degree - Interview with Barry Libert

 

Production Credits
Elizabeth Ferrarini, Executive Producer
Tom Parish, Host and Audio Producer
AlarmMusic.com Production Music Library for Broadcast, Film, Video & Post Production

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273 Views 0 Comments Permalink Tags: best_practices, blogs, podcast, second_life, social_media, social_networking, wikis


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